by Dana Lee on 13th Jul 2026 in VoxPops

Emma Lacey, SVP for sales demand, EMEA, at Onetag, joined us at Cannes to discuss what brands are trying to accomplish in programmatic buying and how they can create future value.

Too often, programmatic has wasted moments of engagement by producing poor-quality creative. For it to compete with the walled gardens, that must evolve.

Emma also highlights the value of trusted publishers, content, and journalists dedicated to becoming specialists. With precise targeting and the right signals, brands can move potential customers down the value chain and build loyal, long-term relationships.

BrandsCannesCreativeProgrammaticPublisherWalled Gardens