Event Video
Omnichannel in 2026: Unifying Buying and Measurement Across a Fragmented Landscape
Recorded at ATS London 2026, this panel examines what true omnichannel integration looks like in 2026, covering data interoperability and identity resolution to cross‑channel optimisation and outcome‑based measurement.
The discussion explores how CTV, audio, mobile, retail media, and OOH are converging into a unified planning, activation, and measurement layer. Panelists consider the opportunities and challenges this convergence creates for agencies, publishers, and technology platforms, and what infrastructure, partnerships, and standards are needed to deliver a seamless omnichannel experience.
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Speakers:
- Lindsay Rowntree (Moderator) | COO - ExchangeWire
- Alistair Hill | CEO and Co-Founder - OnDevice
- Jacques Du Preez | Head of Programmatic - Starcom
- Akama Davies | General Manager - The Trade Desk
- Sam Mathie | Media Activation & Performance Director - Unilever
- Susie McAvoy | Managing Director - Miroma Location Experts (MX)