Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
OpenRTB Arrives As Those Outside The Google RTB Universe Look To Introduce Common Standards
OpenRTB has arrived. The announcement was supposed to happen today. But an itchy fingered Ed Lee at AdAge couldn’t contain his excitement and published a confusing post (which has been subsequently amended) over the weekend suggesting that the [...]
End Of Year Review: Kurt Edwards, Digital Commercial Director At Future Publishing, Gives The Publisher Perspective On 2010
From a Publisher point of view when it comes to the exchange space, 2010 feels a bit like the failed World Cup bid: lots of hype and excitement but a failure to deliver in the end. A tad harsh I [...]
Ad NetworkDisplayExchangePerformanceProgrammaticPublisherTrading
End Of Year Review: Marco Bertozzi, Managing Director EMEA at Vivaki, Gives The Agency Perspective On 2010
I first talked about ad exchanges in a pitch in 2008. The DoubleClick ad exchange was either recently launched or due to be. Either way it seemed like the answer everyone in the industry had been looking for: [...]
Tim Gentry, Head of Optimisation And Effectiveness At The Guardian, Discusses The Opportunities And Challenges Of RTB
A little while back ExchangeWire tweeted ‘will the growing demand for real-time inventory result in more publishers opening up greater inventory through RTB?’ Much as I tried I just couldn’t get a decent answer in 140 characters. The short answer [...]
AgencyDataDisplayExchangePerformanceProgrammaticPublisherTrading
End Of Year Review: Martin Kelly Gives His Perspective On A Significant Year For The European Buy-Side
Compared to traditional media, digital is certainly fast moving, overtaking everything other than TV in about fifteen years, which is incredible. Within this fast moving space however the microclimate of real time bidding (RTB) is trading in dog years. [...]
Ad NetworkAgencyDisplayDSPExchangePerformanceProgrammaticPublisherTargetingTrading
End Of Year Review: Tom Jenen Casts An Eye Over The Big European Sell-Side Developments In 2010
Nowhere to Hide: The Transparent Online Ad Market in 2011 The noise was worse this year than last year. Too many acronyms: DSP, RTB, SSP. Too many new people hiring, selling, calling: Trading desks, data providers, video and mobile companies, new [...]
Ad NetworkAgencyDataDisplayDSPPerformanceProgrammaticPublisherTrading
Kirby Winfield, President & CRO at Mpire, Discusses Brand Safety, IASH Accreditation And The Value Of Ad Verification
Ad verification is a pretty hot topic this side of the Atlantic at the minute. It is becoming an essential part of the post-campaign analysis, as agencies and advertisers ascertain where and how their ad budget is being spent. [...]
StrikeAd Looking To Establish Itself As The Next Generation Ad Server For Mobile Display Buys
The mobile market is still relatively wild. With an underdeveloped infrastructure advertisers and media buyers have been reluctant to put significant budget into the mobile channel. StrikeAd is now looking to address the deficiencies on the buy-side with [...]
Google Cuts Off AppNexus Access To Real-Time Inventory On Adx, As It Looks To Close The Loop
Peter Kafka reported last night that Google has cut off AppNexus from its RTB inventory on Adx. Google has cited the protection of users and publishers as the primary reason, insisting all buyers trading through the AppNexus platform must [...]
Eric Ward, Director At goetzpartners, Discusses M&A Activity In Europe And Trends In The Online Advertising Space
Can you give some overview on the services offered by goetzpartners? goetzpartners is a pan-European corporate advisory firm with about 200 professional across our 9 offices which are based in the UK, Germany, France, Russia, Spain, Czech Republic and Switzerland. We [...]
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