Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Curt Hecht, President, VivaKi Nerve Centre, Responds To Recent TechCrunch Allegations

  15 years ago News

  

  How do you respond to recent accusations in TechCrunch that Vivaki is receiving considerable kickbacks as part of its global deal with Google? Are “kickbacks” part of this deal? CH: No. VivaKi/Publicis Groupe has a strategic deal with Google because we [...]

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• That TechCrunch Piece And The Vagaries Of Mainstream Media Coverage

  15 years ago News

  

  I have been one of Google's biggest critics since I launched this blog back in the day, but I have to say yesterday’s TechCrunch piece on the rise of the DSPs was embarrassing. Sure it highlighted some interesting points [...]

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• Spray and Pray, Baby: The Insider View On The Dysfunctional State Of Display

  15 years ago News

  

  So. Finally. The UK is getting RTB traction. We’re starting to realise the wonderful promise of audience over context - and we’re beginning to revolutionise online display advertising...no wait. No we're not. Despite the liquidity and progress being made in this [...]

  AgencyDisplayExchangeProgrammaticTargetingTrading

• EU Privacy Strategy Is Still A Complete Mess

  15 years ago News

  

  Yesterday's Wall Street Journal piece on user privacy in Europe was again a timely piece on the continuing mess that is the EU's political strategy on user privacy. The directive passed down by the commission has become like most [...]

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• Jay Stevens, VP & GM, International At The Rubicon Project, Discusses The Implications Of The Recent FAN Acquisition

  15 years ago News

  There has been a lot of industry chatter about the recent Rubicon Project acquisition of FAN? Was it a technology buy? Does some of this new tech, including MyAds, conflict with Rubicon's existing offering? Will the FAN [...]

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• How Effective Will Mobile RTB Be For Ad Buyers?

  15 years ago News

  

  I’ve been reading quite a bit about RTB in mobile recently. Some ad tech vendors have been talking it up in the usual trade press outlets. It’s the next channel to succumb to the RTB revolution apparently. [...]

  DisplayProgrammatic

• Marco Bertozzi Discusses The Renewal Of The Vivaki And Invite Partnership

  15 years ago News

  

  Vivaki recently announced it was renewing its partnership with Invite Media. Marco Bertozzi, Managing Director EMEA at Vivaki Nerve Center, spoke to ExchangeWire this week about the implications of the partnership and what we’re likely to see in terms [...]

  AgencyDisplayDSPExchangeProgrammaticTrading

• Tom Jenen Talks About Admeld’s Recent Deal With Weather.com To Launch A Private Exchange Across Mobile And Online Display

  15 years ago News

  

  What is a private exchange? How does it work? Is it an invite-only market? Will you still buy inventory through RTB? These are the type of questions that I have been trying to answer since Weather.com [...]

  DisplayPerformanceProgrammaticPublisherTrading

• IASH Evolves Its Auditing Process, As It Looks To Offer Real-Time Protection For UK Brand Advertisers

  15 years ago News

  

  As display advertising goes real-time and becomes more automated, there has been increasing speculation in the UK display space as to what the future role of IASH might be? IASH has over the last five years established itself as [...]

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• Criteo Looking To Tap Into SME Market With Its Performance Optimisation Platform

  15 years ago News

  

  Criteo is arguably the most successful re-targeting companies in Europe. Its CPC focused model has won it a lot of business from ecommerce and retail sites in the affiliate channel. Building on this success, and doubtless making good use of [...]

  DisplayTargeting