Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
The Rise Of The DSP Forcing A Change In The Relationship Between Ad Network And Agency?
Brian O'Kelley wrote an interesting piece for Clickz this week on why ad nets are an essential part of the online ad eco-system. He argues that ad networks are entitled to earn good margin on ROI delivered to agencies and [...]
Click Fraud On The Rise Says ClickForensics Report; Ad Planner Data Released For June
» Click fraud continues to be a major problem for online advertisers. The ClickForensics report points to a rise in click fraud across the globe. Based on data collected from more than 300 ad networks, the Click Fraud [...]
Cogblog Discusses The Complexities Of The Second-Price Ad Auction; Microsoft’s Online Operation Burning Through Hundreds Of Millions
» Brent Halliburton does a great post on second-price auctions on Cogblog this week. Halliburton talks about some of the issues around the second-bid auctions, and how floor pricing can affect it. One of his key examples of [...]
The Times Traffic Collapses As Paywall Is Erected; MediaMind Research Shows Mobile Inventory Performing Better Than Standard Online Ads
» And so the first chinks of information are making their way into public domain about the Times' "daring" paywall strategy. The Guardian makes some "guestimates" on traffic numbers over at thetimes.co.uk since it introduced its mandatory registration page [...]
Announcing Details Of The Ad Trading Summit 2010, September 23
Google's partnership with Omnicom to build out the agency's trading desk with the view of putting hundreds of millions of display dollars through automated channels (Google's mostly) could well be a transformational moment for the display market. I could [...]
Ad NetworkAd VerificationAgencyDataDisplayDSPExchangePerformanceProgrammaticTargetingTrading
The Reasons Why Publishers Like The FT Should Consider Building Their Own DSP Technology
I find it laughable when people in the online ad industry baulk at publishers becoming media buyers. There is a general consensus that media buyers have a specific role in the marketplace and that publishers should just stick to [...]
Cheap Social Media Inventory A Drag On CPM Prices
Comscore released some interesting data yesterday, indicating that cheap social media inventory is causing a significant drag on overall CPM prices. According to the Comscore numbers, the average CPM – without social media inventory included – stands at around [...]
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