Aimee Newell Tarín
Editor
Articles by Aimee
Social leads Magna’s latest global ad spend forecast; OpenAI delays store launch of custom GPT; Spotify axes 17% of workforce
In today’s ExchangeWire digest: Social leads Magna’s latest global ad spend forecast; OpenAI delays store launch of custom GPT; Spotify axes 17% of workforce… Social leads Magna’s latest global ad spend forecast According to its latest forecast, Magna reports that global ad [...]
Meta’s ad-free service targeted in EU complaints; US judge blocks TikTok ban in Montana; Advertisers unlikely to return to X
In today’s ExchangeWire digest: Meta’s ad-free service targeted in EU complaints; US judge blocks TikTok ban in Montana; Advertisers unlikely to return to X… Meta’s ad-free service targeted in EU complaints Meta’s advertising-free subscription service for Facebook and Instagram, currently being rolled [...]
TV industry’s worst advertising downturn in 15 years; Backlash over fake AI writers & speakers; ASA releases guidance for green claims in ads
This week: TV industry’s worst advertising downturn in 15 years; Backlash over fake AI writers & speakers; ASA releases guidance for green claims in ads… Last Friday we saw consumers spend a record USD $9.8bn (£7.7) on Black Friday, while contrastingly, [...]
ATS Tokyo: Adele Wieser on Japan’s programmatic landscape & the cookieless future
The cookieless future looms large on the ad tech horizon. Ahead of her appearance at ATS Tokyo, we sat down with Adele Wieser, regional managing director APAC, Index Exchange, to discuss the industry’s readiness for the upcoming changes, and what [...]
ASA publishes guidance for green claims in advertising; Microsoft to invest £2.5bn in UK’s AI infrastructure
In today’s ExchangeWire digest: ASA publishes guidance for green claims in advertising; Microsoft to invest £2.5bn in UK’s AI infrastructure; Google update to mark-up profile page and discussion forum structured data in search results… ASA publishes guidance for green claims in [...]
$9.8bn Black Friday online spend record; Brands wasting $600m in holiday season ad spend
On today’s ExchangeWire digest: $9.8bn Black Friday online spend record; Brands wasting $600m in holiday season ad spend… $9.8bn Black Friday online spend record Black Friday online buying hit a new record in the US, with total online spend coming to a [...]
UK broadcasters testing to deliver “total campaign” reporting; Judge rules Tesla was aware of defective self-driving tech
In today’s ExchangeWire digest: UK broadcasters testing to deliver “total campaign” reporting; Judge rules Tesla was aware of defective self-driving tech; India to regulate deepfakes UK broadcasters testing to deliver “total campaign” reporting The UK’s biggest commercial TV broadcasters, Channel 4, ITV, [...]
Sam Altman reinstated at OpenAI; UK watchdog cracks down on cookies; Media Bill to maximise British media
On today’s ExchangeWire digest: Sam Altman reinstated at OpenAI; UK watchdog cracks down on cookies; Media Bill to maximise British media… Sam Altman reinstated at OpenAI Days after being fired by the OpenAI board, Sam Altman has been reinstated to his position [...]
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