Sheila Obeng-King

Articles by Sheila

• Digest: WhatsApp to Introduce Ads; Sainsbury’s to Launch AI-Powered Retail Media Platform; Disney Adds Amazon to DRAX

  6 months ago News

  

  In today’s Digest, we cover WhatsApp introducing ads, Sainsbury’s launching an AI-powered retail media platform, Disney adding Amazon to DRAX, and Ad Net Zero expanding emissions standards across media channels. WhatsApp to Introduce Ads  WhatsApp is preparing to introduce ads on its [...]

  AdvertisingAIPartnershipRetail Media

• Digest: UK Broadcasters to Launch Self-Serve TV Ad Marketplace; Roku & Amazon Deal Targets 80% of US CTV Audience

  6 months ago News

  

  In today’s Digest, we cover UK broadcasters launching a self-serve TV ad marketplace, Roku and Amazon striking a deal to target 80% of the US CTV audience as well as Google cutting ties with Scale AI after Meta’s investment, and [...]

  AmazonBroadcastersGoogleTV

• Digest: UK Data Bill Passes Without AI Copyright Clause; UN Urges Ad Industry to Ditch Fossil Fuel Companies

  6 months ago News

  

  In today’s Digest, we discuss the UK Data bill passing without the AI Copyright clause, a UN rapporteur urging green accountability while TikTok launches carbon measurement, and ITV unveiling a TV Outcomes Planner to support SMEs. UK Data Bill Passes Without [...]

  AdvertiserAIcopyrightSustainability

• The Stack: Ad Agency Wars 

  6 months ago News

  

  This week, the advertising landscape saw billion dollar media shifts, a brewing agency feud, and government regulation in the works.

  AcquisitionAgencyAIRegulation

• Digest: Publishers Hit by Drop in Traffic from Google’s AI Tools; Mars Shifts its $1.7bn Global Media Account from WPP to Publicis 

  6 months ago News

  

  Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being pulled from WPP and given to Publicis, as well as Meta’s plans to acquire a stake in Scale AI for $14.8bn. Publishers Hit [...]

  Ad TechGoogleMetaPublisher

• Digest: Warner Bros Discovery to Split Streaming and TV Units; UK Gov Considers Social Media Time Limits for Children

  6 months ago News

  

  In today’s Digest, we discuss media giants grappling with costs, the UK government considering social media time limits for children, as well as a global study comparing the impact of skippable and non-skippable ads. Media Giants Struggle With Costs: Warner Bros Discovery [...]

  AdvertisingSocial MediaStreaming

• Digest: WPP CEO Read to Step Down; Prime Video Adds Private Auctions; YouTube Loosens Moderation

  6 months ago News

  

  In today’s Digest, we look at WPP CEO Read planning to step down amid AI disruption and market strain, findings from WPP Media’s latest report, Amazon adding private auctions to Prime Video, as well as YouTube loosening moderation.  WPP CEO Read [...]

  ad revenueAIauctionsYouTube

• Digest: Nearly Half of Publishers See Rise in Social Referral Traffic; ABC Updates Standards for Digital-First Publishing

  6 months ago News

  

  In today’s Digest, nearly half of publishers are seeing a rise in social traffic  referrals, ABC updates the standards for digital-first publishing, and the UK unveils an AI adoption framework. Nearly Half of Publishers See Rise in Social Referral Traffic Nearly half [...]

  AIDigital MarketingPublisher

• The Stack: Big Tech at Legal and AI Crossroads

  6 months ago News

  

  This week, the tech world felt the heat from all sides: courtrooms, regulators, and content creators. In today’s Madtech Daily, we cover the projected surge in AI-driven search ad spend, Apple's failure to stall App Store shake up, and Reddit’s [...]

  Ad SpendAIGoogle

• Digest: WPP Media Unveils Open Intelligence; Paramount Reshapes Strategy

  6 months ago News

  

  Today’s Digest discusses WPP Media unveiling Open Intelligence, Paramount reshaping its strategy by cutting costs, as well as Disney and Microsoft announcing further layoffs amid AI restructuring. WPP Media Unveils Open Intelligence WPP Media has launched Open Intelligence, a new data solution [...]

  AdvertiserAIDisney