Sheila Obeng-King
Articles by Sheila
Digest: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads for Addiction Lawsuits; YouTube Tests 90-Second Unskippable Ads Amid CTV Push
In today’s Digest, we cover OpenAI quietly launching an Ads Manager, Meta removing ads recruiting plaintiffs in social media addiction lawsuits amid rising legal pressure, and YouTube denying plans for 90-second unskippable ads amid its CTV push.
The Stack: Streaming Shake-Up
This week, streaming platforms explored new frontiers, and major deals signalled shifting power dynamics across the entertainment industry. In today’s MadTech Daily, we cover Tubi pioneering a ChatGPT-native app launch, Microsoft and Publicis deepening their partnership on agentic marketing, and [...]
Digest: Publicis Acquires 160/90 to Expand Sports Marketing; Universal Music Gets €55bn Takeover Bid; Netflix Launches Kids Gaming App
In today’s Digest we cover Publicis acquiring 160/90 to expand its sports marketing capabilities and Ackman targeting €55bn takeover of Universal Music Group in bid to unlock value.We also look at Netflix launching a kids gaming app while an Italian [...]
The Stack: AI Surges while Social Platforms Face Scrutiny
This week, the spotlight fell on AI’s growth, evolving streaming models, and mounting regulatory pressure on global platforms. In today’s MadTech Daily, we cover UK social media use falling as video apps rise, ad spend in Australia dropping 3% year-to-date [...]
Digest: OpenAI's Latest $122bn Funding Round; Anthropic to Sign Australia AI Safety Deal
In today’s Digest, we cover OpenAI raising USD$3bn from retail investors in a USD$122bn funding round, Anthropic set to sign a deal with Australia on AI safety and economic data tracking, as well as Elon Musk being ordered to face [...]
Digest: Meta, TikTok, and Google Under Investigation for Failure to Comply with Australia’s Social Media Ban; California Defies Trump on AI Demands
In today’s Digest we look at Australia’s eSafety Commission warning of ‘major gaps’ in the enforcement of the country’s under 16 social media ban, California defying Trump’s demands on AI with the introduction of a new executive order, and Disney+ [...]
Digest: Claude Doubles Paid Users; Changes to Ad Production Could Cut Emissions by a Third; WBD Sets Date for Paramount–Skydance Vote
In today’s Digest, we cover Claude’s paid user growth surging, AdGreen’s findings on how changes to advertising production could slash emissions by nearly a third while generating huge financial savings, and WBD setting a date next month for shareholders to [...]
Digest: OpenAI Extends Ad Pilot Beyond April; X Ad Boycott Lawsuit Dismissed by US Judge; Disney+ Seals RTVE Fast-Stream Deal
In today’s Digest, we discuss OpenAI extending its ad pilot as it tests a global rollout of sponsored ChatGPT responses, Elon Musk’s X ad boycott being dismissed by a US Judge, and Disney+ striking a landmark next-day streaming deal with [...]
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