In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Ad-block use bottoming out in AU; Dentsu taps Tencent data to aid marketers; WPP agencies merge in [...]

The rumour of ad blocking killing the advertising industry has never come to fruition; but it certainly continues the conversation about the need and want for it by consumers. Bad website experiences, poor technology, and subpar advertising, leads to the [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Confusion around fake news; Spamming consumers; and Ad blocking lower [...]

The rumours about a built-in ad blocker for Chrome have travelled far and wide since The Wall Street Journal reported it three weeks ago, raising many questions about the future of the publishing, advertising, and ad-blocking worlds. Writing exclusively for [...]

It may seem paradoxical, but data alone is not sufficient for Asia-Pacific marketers to ensure their data-driven campaigns will be successful. Increasing focus on such initiatives has overshadowed the need for creativity; and this can lead consumers towards ad blockers, [...]

Today (24 February) ad blocking company Shine, announced that they are rebranding as 'Rainbow'. Rainbow is described as "a consumer ad experience", and the company states: "We are no longer selling ad blocking to mobile carriers, or ISPs." In short, Rainbow [...]

There is no denying that ad blocking software has caused a rift in the online ecosystem. Supporters argue that it gives them better access to content; and opponents counter by citing an implicit contract that people agree to when viewing [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblocker tracking approved by EU; Flashtalking receives accreditation; Forensiq partners with Affise; VideoAmp unveils mobile DSP; adsquare and TabMo cooperate; Gameloft and AerServ partner; Tapad opens [...]

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Social & email marketing top APAC priorities; AU consumers will turn off ad blockers for right reasons; [...]