In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Vietnam May Turn to Mobile Ad Blockers As Awareness Climbs; Online Drives Car Ads in China; Dentsu [...]

Ad blocking is nothing new, but newer versions continuously being released continues the headaches for both advertisers and publishers. Writing exclusively for ExchangeWire, Noam Neumann (pictured below), VP technologies and data, Mobfox, talks about the silver lining for those publishers [...]

In this Q&A with ExchangeWire, Andy Evans (pictured below), CMO, Sovrn, suggests measures to be taken against ad fraud which go beyond mere ads.txt implementation, and among other things discusses the impact of publisher whitelists on mid- to long-tail publishers. ExchangeWire: Why [...]

The advertising industry as a whole has always understood the importance of an ideal user experience, not just to get the consumer’s attention, but the seamlessness needed to make it so ads are less of an intrusion. Writing exclusively for [...]

Born out of the merger between AOL and Yahoo, Oath is now looking to reach two billion users by 2020 and betting on Asia-Pacific as a key growth engine. It also is touting its commitment to transparency as a market [...]

It's official. The world is mobile. So, are we getting to a stage where mobile isn't classed as a separate conversation from digital advertising in general? Mobile programmatic is still in maturity phase; but it's developing at speed and topics [...]

In a bid to do its part for the future of publishing, and to create a better web for users, Google announced back in June some new tools for publishers, as well as a roll-out of a pseudo ad-blocking tool to [...]

Yesterday, 19 September, Apple released the new iOS 11 update with significant changes to Safari, affecting the advertising community. The new feature will block cookies in the browser, which could hurt advertiser targeting and change the economic model of the [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: TV ads have diminishing influence in AU; China video ads climb to £966m in 1Q2017; AU small [...]

Last month, Apple announced at its Developers Conference that it would effectively put an end to advertisers’ ability to track consumers who use the Safari browser around the web and serve targeted ads based on their browsing habits. Buried beneath [...]