Cohorts and Consented Data for a Post-Cookie Future: Q&A with Julie Vuibert, Permutive
Ahead of ATS Madrid 2022, Julie Vuibert, Senior Customer Success Manager at Permutive, discusses how advertisers can adapt to the deprecation of third-party cookies, the role of consented data in the post-cookie landscape, and the benefits of cohort-based targeting. How prepared do you believe advertisers [...]
In a Fragmented Media World, Digital OOH is Bridging the Gap in Brand-Building Advertising
Ahead of ATS Madrid 2022, Guillermo Garcia, Account Executive EMEA at Broadsign, explains how advertisers can leverage digital out-of-home (DOOH) to combat fragmentation and reach audiences with unified campaigns. Reaching audiences en masse has become increasingly difficult in today’s highly-fragmented media landscape. [...]
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