Celina Burnett, partner at WPP agency Ohal, and the latest ExchangeWire columnist, explains how a holistic approach to measurement is crucial to bringing analytics to the heart of marketing. Marketers are investing more in data and analytics than ever before to [...]

ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week's edition: Asda preps ad exchange launch; Shazam rated as Britain's first $1bn tech firm; Facebook & Havas ink global Atlas deal; UK bodies [...]

With the ad tech sector ripe for another round of consolidation in 2015, ExchangeWire assesses how the biggest brand in the world could impose itself in the ad tech sector, and realise the commercial value of its much coveted iTunes [...]

ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week’s edition: WPP poised for Dunhumby swoop; ExchangeWire Research survey now live; IPONWEB appoints first GM for BidSwitch; Questions over Google's viewability pledges, and [...]

Asia Pacific (APAC) is widely recognised as the world's fastest-growing advertising market, and ExchangeWire has appointed Eileen Yu as regional editor, to ramp up coverage of its programmatic sector, as the title increases its commitment to the territory.  Singapore-based Yu has [...]

Next year will be the year of mobile no more as the multiscreen audience prevails; the 'war on data' will become the 'war on identity'; and we'll see the emergence of the 'vertical walled garden'. Read more predictions for 2015 from Gareth Davies, [...]

ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week’s edition: AppNexus continues shopping spree; Group M digital chief speaks programmatic with ExchangeWire; Mobile operators to block ads to get in on [...]

Speculation over BT's designs on a mobile unit (be it EE, or O2), has put telephony services firmly in the public gaze, but the fact remains operators are underachieving when it comes to generating mobile advertising revenue. But certain players [...]

It's been almost five years since Google's Eric Schmidt declared the company as a "mobile first" outfit, and Facebook's Atlas update brought "cross-screen" to the lexicon of ad tech in 2014. ExchangeWire examines how US-based cross-screen advertising firm Drawbridge hopes [...]

ExchangeWire this week will round-off a monumental year in ad tech, with a special recording of its TraderTalk TV series in front of a LIVE STUDIO AUDIENCE, with panel sessions featuring representatives of the industry's leading names reflecting on the [...]