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  • DMEXCO 2019: Cookies, Trust, and Emerging Channels

    DMEXCO once again descended upon Cologne, with the 2019 edition held on 11th and 12th September. Media professionals from across the globe met and mingled to discuss the topics of the day. Consumer trust, restrictions in cookie-based tracking techniques, and [...]

  • 10 Wild Predictions for Europe's Big Ad Tech Week

    We are just three weeks away from Europe’s ad tech week. Our ten-year anniversary of ATS London kicks off the week on 9 September. As ever, we have a serious selection of big name Madtech speakers, including Sir Martin Sorrell, Insider [...]

  • AI-Driven Voice Branding Moving Up the Agenda in the Martech Mix

    Predictions about how the Internet of Things will radically change consumer lifestyles have often included a ‘conversation with the fridge’. Advances in connectivity and AI-driven voice technology could enable consumers to do their weekly grocery shop through voice commands to [...]

  • Sort the Real from the Buzz: Are Blockchain & Virtual Reality Better in Theory than Practice?

    With today’s digital disruption, backing the right technology is a key to survival and success. If only there were a marketing oracle, who could magically sort out the theoretical from the practical and point us to the right technology. This [...]

  • The New Technologies Deutsche Bank Believes Will Change Its Marketing

    Digitalisation, particularly artificial intelligence, is creating an opportunity for a better understanding of the customer and the personalisation of marketing communications. We are moving from one-to-many, to one-to-one communication, creating added value to businesses. Robots have helped free up the [...]

  • dmexco is Growing Up & Evolving with the Industry

    With the frenzy of dmexco now slowly beginning to dissipate, it's a good time to reflect on what the ad tech playground means to the industry and whether the industry conversations lived up to expectations. ExchangeWire invites some seasoned dmexco [...]

  • Ad Tech Dominates: Looking Back at dmexco & Forward to the Future

    With another highlight of the programmatic calendar done and dusted, Anton Kooijman (pictured below), managing director Northern Europe, Rubicon Project, looks at the behemoth of a trade show that dmexco has become and the key trends coming out of this [...]

  • 42% Win Business with AI Products: Perceptions of AI at dmexco 2017

    With artificial intelligence (AI) the talk of the town over the past few months, it was unsurprisingly expected that this would be no different at dmexco this year. Industry Index and Wise PR carried out some custom research on the [...]

  • How to Build Your Ad Tech Brand in Germany

    As international technology companies get ready to head to dmexco in Cologne, Andrea Buzzi, CEO and founder of German communications agency, Frau Wenk+++, underlines the key market specifics for global ad tech companies to consider when entering the German market. With [...]

  • Striking the Balance Between Human & Machine in Marketing

    Today’s marketing leaders face huge challenges. Overwhelmed by data, marketers need to move faster than ever to keep up with the pace of change; and they need to show results that have real business impact, writes Guillaume Roques, EMEA CMO, Salesforce, exclusively [...]