• Video Advertising is an Untapped Opportunity for B2B Companies

    Video advertising is growing at a fair rate of knots, with it being applauded as a high-engagement medium across many industries; but what about it's effectiveness in the B2B realms? ExchangeWire speak with Amay Velu (pictured below), head of operations, [...]

  • The Real Reason Vista Bought Marketo

    Last week (31 May) Vista Equity Partners added Marketo, Inc. (NASDAQ: MKTO), to their stable of marketing automation, CRM, eCommerce and advertising software technology. In this piece, we delve beneath the surface of Vista's acquisition strategy and unveil the potential to [...]

  • Martech is The New Ad Tech: The Reality of Ad Blocking

    The worlds of ad tech and martech have long been on a collision course. The lines between the two are becoming more blurred with a cross-pollination of capabilities within both company sectors. However, there is resistance between them operating in [...]

  • The Impending Commoditisation of Marketing Technologies

    In this post, Wayne Blodwell, head of programmatic at iProspect shares his views exclusively with ExchangeWire about how the marketing industry will mature over the coming years.  Every major industry that has embraced a technological revolution, such as the assembly line, [...]

  • Marketers Need the Freedom to Choose Technology That Best Meets Their Needs

    There is an immense amount of consolidation and diversification in the technology marketplace. Neil Nguyen, President and CEO, Sizmek, speaks exclusively to ExchangeWire about what these changes mean for marketers and how their roles are impacted.  Neil Nguyen: As the ad tech [...]

  • comScore & TubeMogul Partnership to Offer APAC Audience Verification; Dentsu Aegis Network Acquires Thailand's Flexmedia

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: comScore & TubeMogul partner to offer APAC audience verification; Dentsu Aegis Network acquires Thailand's Flexmedia; Publicis buys [...]

  • ExchangeWire Asia-Pacific Weekly Roundup

    In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: ZenithOptimedia revises global ad spend forecast on slower China growth; Growing APAC demand for B2B audience; [...]

  • 10 Reasons Why Ad-Tech Will Collide With Mar-Tech

    Ahead of next week’s ATS London keynote speaker and marketing technologist Scott Brinker shares his opinions on how marketing cloud technology is set to further disrupt ad tech.   Marketing is moving from being in the business of communications to being [...]

  • Ad Tech's Dilemma: Fragmentation vs. Consolidation

    One of ExchangeWire’s ‘inside sources’ shares their views on how the fragmented LUMAscape means  media teams cannot possibly evaluate suppliers in every category, plus the commonality of the history of ad tech and the rail network, including how consolidation under large media [...]

  • Do Marketing Clouds Mean Stormy Weather Ahead For Ad Tech?

     This year’s ATS London will focus on some of the emerging trends in the contemporary ad tech space, as well as gaze into the near and distant future in an attempt to forecast the challenges facing the ‘traditional’ ad tech [...]