Exchange

  • Facebook Goes Anti-Ad Blockers; AppNexus Launches Enterprise PreBid

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook want to combat ad blockers; Enterprise header bidding solution by AppNexus; Less ad blocking in Germany; Solid quarter for YuMe; and Pixalate partners with MobFox.

    Facebook take anti-ad-block measures

    Facebook want to protect their ad revenue, at the risk of putting off their users. The social network is planning to make ads look indistinguishable from user content in a bid to hamper ad-blocking technology.

    The network, thus, [...]

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  • Rubicon: Header Bidding Offers APAC Publishers More Ways to Monetise Inventory

    Header bidding has been touted in Australia as a way to increase inventory yield and establish better transactions, but is it a way for publishers to regain control? In this industry byliner, Rubicon Project’s Asia-Pacific Japan managing director Rick Mulia explains why he believes header provides publishers with multiple options to monetise their inventory.

    For the past couple of years, major Australian publishers and private marketplaces have touted the notion of holistic yield and debated whether it is achievable or simply [...]

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  • More Ad Space on Tumblr; Rubicon Project Teams up for Private Exchange

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: More ad space on Tumblr; Rubicon Project teams up with SuperAwesome; Adyoulike tops USD$20m run rate; Integral Ad Science cooperates with Flashtalking; and Matomy launches full-service mobile advertising agency.

    Tumblr takes ads to user blogs

    More ad space on Tumblr: the Yahoo subsidiary has just announced a new advertising program that will allow its regular users to earn money with their blogs – and provide new ad [...]

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  • Equinix Sells Data Centres; PubNative's New Mobile Native Mediation Tool

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Equinix takes another step towards completion of Telecity acquisition; Mobile native mediation tool by PubNative; Sizmek opens Frankfurt data centre; WFA issues guidelines against ad fraud; Mediaocean acquires INVISION; Xaxis and Scoota collaboration; and Southeast Asia VP for Adform.

    Equinix divests data centres in order to acquire telecity

    In a bid to keep the European regulation authorities happy, Equinix has sold eight of its own [...]

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  • Smaato Changes Ownership; German Publishers Pool Their Data

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Spearhead acquires Smaato; German publishers pool data; Tencent interested in Supercell; Exclusive partnership between Unlockd and Tesco Mobile; JICWEBS produces viewability guidelines; and Signal raises funding.

    Smaato scooped up 

    Smaato changes owners. The Chinese investor Spearhead is scooping up the Hamburg company, subject to approval by the relevant regulatory authorities and the supervisory boards of both companies, Smaato announced on Wednesday (8 June). [...]

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  • Marketo Acquired by Vista Equity Partners; Facebook Shutters LiveRail

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is snapped up by private equity firm; Facebook retires LiveRail; DoubleClick connects advertisers and marketing experts; Adsquare partners with Adelphi; and New partnership between Tapjoy and Ironsource. 

    Marketo sold to Vista Equity Partners

    In a deal worth USD$1.79bn (£1.24bn), private equity firm Vista Equity Partners is acquiring Marketo. The publicly traded martech provider is the last in a string of acquisitions by the [...]

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  • Programmatic Not Push-Button Automation, Humans Still Needed

    It may be widely touted to bring about improved efficiencies with automation, but programmatic does not mean machines should completely take over media buying and campaign management.

    Such misconceptions persist in the Asia-Pacific region and need to be properly addressed, urges Adform Asia-Pacific head Rohit Kumar, in this Q&A with ExchangeWire. He explains why programmatic initiatives cannot be managed in autopilot and highlights two key components that should be in any successful campaign.

    ExchangeWire: Adform recently opened offices in Singapore and Istanbul. [...]

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  • Potential Defeat for AdBlock Plus Against Springer; Facebook Shutters FBX

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus faces defeat in another court case against Springer; Facebook Shutters FBX; Three UK announces ad blocking trial run; ADventori opens London office; and StickyADS announces programmatic guaranteed.

    Impending defeat for Adblock Plus?

    In the last twelve months, Eyeo has been victorious in Germany with regards to four lawsuits by publishers against ad blocking software Adblock Plus. Now things are not looking good for the Cologne-based developers. [...]

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  • Facebook Audience Network Sells Video Ads for Third Parties; Twitter Takes Ads to Embedded Feeds

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience Network Sells Video Ads; Twitter Ads in External Feeds; SAP introduces media exchange; Dynamic Email Retargeting by Criteo; More Transparency for Publishers with Dutch ad server Ancora; and Google introduces Android Instant Apps. 

    Facebook sell video ads for third parties

    First retargeting on Instagram, now video ads delivered through the Audience Network to third-party websites and in apps: Facebook ramp up their [...]

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  • European Digital Ad Spend Surpasses TV; 57% Ads In-View in Q1 2016

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Digital ad spend grew by 13.1% in 2015; Improvement in quality of online advertising; Mobile to dominate UK e-commerce; UK average CPM second-highest in Europe. 

    Record Spend for European Digital Advertising in 2015

    European online advertising has finally surpassed TV ad spend. According to the IAB’s AdEx Benchmark 2015, online advertising [...]

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