A report released by Liftoff and Leanplum on the state of mobile app marketing suggests that app marketers are coming under increased pressure to improve 'deep-funnel interactions', specifically around usage and in-app purchases. While CPA has dropped around installations and usage, the [...]

The representative team from Beeswax EMEA attended ATS Berlin on 6 November, 2018 – a gathering of around 200 programmatic media professionals from across Germany. They were ready to learn from some amazing speakers – and weren’t disappointed, hearing from companies [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: Global Makes Strategic Acquisition, Bringing DAX to Canada; CMOs: Poor Data Management Costing Millions, Research by SBDS; Consumer Interest in [...]

Segmenting your audience effectively is one of the most important components of a mobile retargeting strategy, writes Alexei Chemenda (pictured below), CRO for apps and managing director, U.S., Adikteev, exclusively for TheGamingEconomy. It sounds like digital advertising 101, but most [...]

ExchangeWire has been running events in Germany since 2013; and in that time I have had a firsthand look at the workings of the local digital advertising market. Like in most markets, Google, Facebook, and Amazon dominate in Germany. But [...]

Gaming certainly isn't what it used to be, and as it storms increasingly into the mainstream, there's one thing that the gamers of the world need to keep front of mind: security. Writing exclusively for TheGamingEconomy, Paul Lipman (pictured below), [...]

The gaming community is vast, dynamic, and incredibly engaged. However, in many environments, the popular misperceptions of what a gamer is reign. Tim Wilson (pictured below), CEO, Qutee, is passionate about changing this and is an ardent advocate of data [...]

Once considered TV’s last safe bastion, the world of live sports is facing disruption. Ratings have dropped, subscriptions have fallen, and digital platforms continue to take an increasing share of eyeballs. Confronted with an ageing demographic, it’s no surprise rights [...]

TheGamingEconomy rounds of some of the biggest stories in the business of gaming. In this week's edition: Voodoo Gets Some Help from Goldman; Apple Back in the Ad Business; and Zynga Grabs Gram Games for USD$250m.  Voodoo Gets Some Help from Goldman There is a [...]

For many gaming developers, there is a fear of advertising; and one of the major reasons for this is the bad publicity around fraud. TheGamingEconomy speaks exclusively with Asaf Greiner, CEO and co-founder, Protected Media, about why in-app fraud continues [...]