Digital’s credibility has been put in doubt in recent months, mostly because of a domino effect that has driven advertisers around the world to review their advertising investments across platforms and publishers. This also applies to the Brazilian digital market, one of the fastest-growing in the world, achieving 26% year-on-year growth in 2016. Given the potential continued growth that exists in this market, it’s time to take a step back. Originally published on ExchangeWire Brazil on 6 June 2017. Executives of [...]
The advertising business unit of Mercado Livre Brazil was created in 2009 to offer solutions for platform vendors, allowing them to take advantage of their inventory, which currently reaches 40 million unique site visits, generating 4,000 searches and 100 purchases per second. From a solution that was basically restricted to sponsored links, Latin America’s largest e-commerce site has improved their advertising strategy over the last three years by focusing on a new purpose: enriching the user experience throughout the path [...]
Programmatic Still Seen As Method for Monetising Unsold Inventory in CEE: Q&A with Bartłomiej Chmiel, MD, Yieldbird
Publisher monetisation is a global challenge, but there isn’t a global, one-size-fits-all solution. ExchangeWire speaks with Bartłomiej Chmiel (pictured below), managing director of Yieldbird, ad inventory optimisation specialists, headquartered in Poland, with strong presence in the Central and Eastern Europe and LATAM regions, about the differing challenges and approaches to programmatic publishers face in these regions. ExchangeWire: Yieldbird focusses on yield management and optimisation for publishers. How do you ensure you deliver this? Bartłomiej Chmiel: As soon as we know a publisher’s page [...]
Header bidding has been transforming the digital advertising industry as it replaces the legacy waterfall system, which has been dominating media trading since the dawn of programmatic. By allowing the publisher to connect inventory to multiple ad exchanges at the same time in a unified auction, header-bidding technology offers myriad opportunities for both the buy and sell sides. In its early days, header bidding promised publishers fair and transparent competition for their inventory, resulting in increased revenue in the open market. [...]
More than in the World Cup, during the Olympics all eyes will be focused on Brazil: more than 5.6 billion people around the world will follow the games on various mobile devices. While TV inventory is still limited, digital brings a unique opportunity for Brazilian and international brands to reach their audiences in the online world; but that seems somewhat overshadowed, due to the political and economic crisis facing Brazil. Originally published on ExchangeWire Brazil, ad techs and digital companies [...]
This week in the LATAM Roundup: The Argentinian publisher co-op RPA announces an in-house DSP aiming more flexibility for local advertisers and agencies; IgnitionOne opens local headquarters in Mexico; Brazilian digital platform developer Hive creates an area to deploy and sell martech solutions; and, finally, Global Data Bank reveals numbers of their first eight months in Brazil.
This week’s LATAM Roundup brings news from DynAdmic, which has just opened a new office in Miami, led by Lara Krumholz, general manager, LATAM, to boost global deals with an impact in the region; Data about Mexican mobile market, that keeps growing steadily and is expected to surpass 90% of mobile penetration this year; and, finally, Nielsen’s metrics of reach in digital campaigns, putting Brazil in the lead.
In this week’s LATAM RoundUp: Ad blockers in Brazil reach 21% of internet users in urban centre; a partnership between Abril Mídia and Google Brazil use big data, analytics, and performance tools to aim for car industry marketers; and, finally, numbers of Latin American social network adoption slowing down, marking the first year with a single-digit growth.
In this week’s LATAM Roundup, news about another company starting Brazilian operations: AppsFlyer, Adsmovil, and Moat announce partnership aiming for better viewability metrics in the midst of transparency demands in Brazil; MediaMath’s new general manager, Mario Rubino, emphasises the company’s investment in forming skilled workforce in Brazil; and, finally, Posterscope Brazil wins important out-of-home media contract in the Brazilian market.
In this week’s LATAM RoundUp, details of the launch of operations of HookLogic in Brazil, which is aiming to work with retailers in a billionaire e-commerce market; Numbers of the digital market in Argentina — a country in which native in-app ads account for two-thirds of the mobile market; and, finally, news of publisher Abril Group in Brazil, making available a new format seeking more interaction with the audience in campaigns.