This week in the LATAM Roundup: IAB Brazil publishes an open letter in which it recognises the lack of transparency of the local market, asking for more actions from players to ensure clarity and security to consumers and advertisers; Recent data from GDMA shows that only a minor part of referral traffic comes from social media in Brazil; and MediaMath and Affiperf reveals numbers of a pilot campaign in their deal in Brazil.
This week in the Latin American Roundup: news about the acquisition of Brazilian-based mobile company Mobils by Glipsa, consolidating the company’s strategy in emerging markets; Ve Interactive starts the expansion in LATAM with commercial operations in Colombia; The Argentinian publisher co-op RPA announced a new format; and Pontomobi’s new structure under the management of its new CEO.
This week in the Latin American Roundup: after more than 10 years out of Latin America, AOL is back through a deal with Microsoft, targeting programmatic video and mobile; MediaMath has a new country manager in Brazil: Marcos Rubino, who comes from the sales team; Chile sees a decrease in ad spending, but out-of-media grows.
In this week’s Latin American Roundup: Alejandro Alvarez, CEO, RPA Media Place, talks about the challenges of the first publisher co-op in Latin America and reveals that he has been talking to publishers in other countries that are willing to form a similar group; MediaMath announces its education branch in Brazil; Itau dedicates 80 people for data and automation campaigns, focusing now on mobile.
The Latin American Roundup brings IBGE’s report about internet access in Brazilian households, stating that for the first time, in official data, that mobile internet accesses surpassed desktop’s; Facebook announces its new country manager in Brazil; local criticism about changes to the federal rules of internet; and UOL’s strategy for programmatic relying on new ad formats.
This week in the LATAM Roundup: DynAdmic partners with S4M in Brazil to amplify video ad formats in their segmentation platform, and keeps its Latin American expansion by opening a new office in Mexico; IAB Brazil launches a best practice guide in Brazil about mobile ad campaigns; and, finally, Zoomin.tv focus on the Olympic Games to grow by 35% in Brazil — where 30% of their ad revenue comes from programmatic.
This week’s LATAM Round Up brings details of a survey that measured the impact of ads on different audiences and found out that almost half of Brazilians never interact with mobile campaigns; numbers from the TV market in Latin America, showing that digital TV is increasing despite the satellite leadership in revenue; and, finally, Adsmovil’s new leadership in Brazil: the company nominated a new country manager and a head of programmatic.
This week’s LATAM Roundup brings you details of Hands Mobile Advertising expansion into other countries beyond Brazil in the Americas; Nielsen and Gfk announce partnership in Brazil to launch a measurement platform in the country; and more numbers about Brazilian e-commerce, which becomes more mobile each day.
This week, the digital market in Latin America was marked by the arrest of Diego Dzodan, VP LATAM, Facebook, for not complying with the local regulation of WhatApp’s data disclosure to a Court in the northeast of the country. Moreover, the LATAM weekly RoundUp brings the numbers of Latin American usage of social media — which should represent 36% of all Facebook’s use by the end of the year; and the importance of Brazilian mobile market to Optimise’s results in [...]
This week’s Latin American RoundUp brings details of an interview with Walter Motta Junior, co-director, Cadreon Brazil, in which he analyses the local ad tech scenario. He emphasises that even though players have evolved to preferred and private deals, there are still a lot of gaps in open-auction approaches, including opportunities for publishers to use their first-party data more effectively. Also, news about a partnership between MediaMath and DynAdmic in the country; and, finally, the latest data about OTT video services in [...]