While discussions of the metaverse often centre around future-gazing, virtual reality is already making waves in e-commerce. The metaverse market is expected to grow in excess of USD$60bn (~£48.3bn) by 2026 and big name brands have already made ventured into [...]

In association with Alkimi Exchange While Web3 is on the horizon (if not already upon us), uncertainty about the value of some elements of this new phase of the internet remains. Technologies, including blockchain, NFTs, cryptocurrencies, and the metaverse, have emerged to [...]

Discussions around Web3 have really picked up pace. Whether it's just dipping their toes in blockchain, or taking the plunge into the metaverse, many brands and advertisers have started to take the opportunities seriously. The medium’s most ardent supporters tout [...]

In association with Alkimi Exchange The Metaverse has become firmly cemented into public consciousness – it was ranked second in the Oxford English Dictionary’s 2022 Word of The Year. But what actually is it? Does it even exist yet? And is [...]

Touted by some as the next stage of the internet, Web3 is a hot topic across ad tech and beyond. The integration of Web3 technology into the world wide web is already making plenty of headway: in 2021, the Global [...]

In today's ExchangeWire digest: YouTube close to NFL streaming deal; Tremor reportedly exploring sale; and US lawmakers plan to curb TikTok. YouTube to take NFL screening rights? The National Football League is close to agreeing a deal with Google’s YouTube exclusive rights [...]

In today's ExchangeWire news digest: Meta prepares to cull its 87,000-strong workforce; Walmart-owned Flipkart to cut back on M&A and hiring as losses increase in India; and research reveals billions of dollars have been spent on metaverse real estate over [...]

In today's ExchangeWire news digest: Spotify reports better-than-expected growth in users and revenue; Apple hikes up the prices of Apple Music and Apple TV+; and Singapore-based Mighty Jaxx announces its first project in the metaverse.   Spotify hints at price rises as [...]

In today's ExchangeWire news digest: tech companies urge EU regulators to use new tech laws against in Google antitrust case; rapper Kanye West is set to purchase right-Wing social network Parler by the end of the year; and India's Flipkart [...]

AdKaora, a digital agency specialising in user-centric mobile advertising and proximity marketing, Adgage, a Spanish company specialising in mobile advertising and partially acquired by Mondadori at the end of 2021, and Anzu.io, the world’s most advanced in-game advertising platform, have [...]