Much conversation over recent months has centred around brand safety, or lack thereof. How does the industry tackle brand safety and is it technically a 'fixable' issue? ExchangeWire speak with Jeff Finn (pictured below), CEO, zvelo, about how brand safety should [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore consumers feel more valued by local brands; Columbus land in India via SVG acquisition; IAB AU [...]

This week's LATAM Roundup brings the following stories: IAB Brazil's manifesto about brand safety asks the industry to talk more about context for digital ad campaigns; Leaders of big multinationals in Brazil expect programmatic to grow between 20% and 30%; [...]

The IAB UK and PwC released the 2016 UK Digital Ad Spend Report last week, with the news that the UK digital market grew 17.3% in 2016, with a total value of £10.3bn. The vast majority of growth was driven [...]

Mobile video is booming, but with so many formats and creative specifications, how is video differentiated from traditional mobile formats and what steps are helping to move the industry along? ExchangeWire speak with Maggie Mesa (pictured below), VP Mobile Business [...]

This week’s LATAM Roundup brings the announcement of the publisher alliance Digital Premium, which puts together the digital inventories of 12 traditional Brazilian print newspapers through Google's DoubleClick; A recent report by Zenith Australia shows a decline in digital conversions in [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Optimising against ad fraud; Content when you least expect it; and [...]

How much weight should be placed on context in a marketing strategy and is it largely neglected when it comes to effective targeting? Paul Hickey, director of digital solutions, TwentyCi, explains how the fourth dimension of context can often be the missing link, [...]

This week’s Latin American RoundUp brings the following stories: latest IAB Brazil report shows that the Digital Ad Market surpassed all forecasts in 2016, reaching 26% year-on-year growth and is now expected to represent a third of the overall ad market [...]

The growing trend of muted mobile video consumption means advertisers need to rethink how to engage with their consumers silently. Short of revamping the entire mobile video creative process, how can advertisers connect with their audiences through mobile video ads, [...]