In March OpenX held its third event as part of its School of Programmatic initiative (a series of workshops designed to fill the knowledge gaps and supply the skills and know-how to make the most of programmatic), focusing on strategies [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV ad-buying solution by AOL; Gameloft and Mediasmart partner up; Strategic partnership for Ligatus and AppNexus; Bob Lord joins IBM; Exterion [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers lose again against Adblock Plus; Video ads for Facebook Instant Articles; AMP-compliant header bidding solution by Rubicon Project; and LiveRail's past [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: the majority of ANA marketers have made programmatic buys; Eastern [...]

Automated guaranteed, the next evolution of the private marketplace, has actually been around longer than you think; but it has experienced a popularity surge in recent months. Steve Wing (pictured below), vice president, mobile & marketplace international, Rubicon Project, explains [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Intrusive ads motivating ad blocker adoption; Advertisers demand higher quality [...]

Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: 85% of marketers see data privacy as integral to consumer [...]

Something has to change in the open exchange market, argues Irfon Watkins, CEO of Coull. Fraud, lack of transparency and the increasing popularity of private marketplaces are the main problems assailing open exchanges. But with a proactive approach, today's exchanges [...]

This week’s LATAM RoundUp brings MediaMath’s announcement about Globo.com’s private marketplace; a new partnership between Nielsen and Integral Ad Science that will allow new viewability metrics about age and gender; the launch of the first Latin American publisher co-op, social [...]