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  • TikTok Launch Lead Generation; WPP Set Up New Global Data Company, Choreograph

    In today's ExchangeWire news digest: TikTok introduce first-party data solution Lead Generation; WPP launch Choreograph, a new data company; and Spotify set up a new paid podcast subscription offering.   TikTok introduce Lead Generation TikTok have launched Lead Generation, a new first-party solution [...]

  • Facebook Cuts Off News in Australia; iHeartMedia Acquires Triton Digital

    In today's ExchangeWire news digest: Facebook bans Australian users from sharing news on the platform as the House of Representative passes the News Media Bargaining Code; US radio broadcaster iHeartMedia buys ad tech firm Triton Digital; and the EU is [...]

  • Alibaba Hit With Antitrust Probe; S4 Capital Acquires 2 New Agencies

    In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the Chinese Communist Party launches an antitrust investigation into Alibaba; S4 Capital acquires 2 new agencies with plans to merge [...]

  • Twitter Acquires Podcast App Breaker; fuboTV Sees Success in 2020

    In today's ExchangeWire news digest: Twitter boosts its plans for its own podcasting network by acquiring podcast app Breaker; live sports streaming service fuboTV reports better-than-expected results for 2020; and the US box office sees revenues crumble by 81%.   Twitter builds [...]

  • CPRA Gets the Vote; Amazon Under New EU Investigation

    In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the CPRA is voted in, meaning tighter data restrictions on how tech firms use consumers' data; the EU Commission launches [...]

  • Spotify Buys Megaphone; WPP Merges AKQA and Grey

    In today's ExchangeWire news digest: Spotify acquires podcast platform Megaphone for USD $235m; WPP merges agencies AKQA and Grey into AKQA Group; and NBCU partners with PayPal to enhance its shoppable TV offering.   Spotify buys Megaphone for $235m Streaming platform heavyweight Spotify [...]

  • Placements.io Launches First Order Management Integration with Megaphone

    Placements.io, the leader in revenue and billing management for media companies, today announced that the company has launched a publisher technology integration with Megaphone, the largest podcast hosting and monetisation platform. Additionally, Megaphone has signed an agreement with Placements.io as [...]

  • Westwood One Selects Placements.io to Power Industry-Leading Podcast Advertising Solutions

    CUMULUS MEDIA’S Westwood One, the largest audio network in America, has selected Placements.io, the leader in revenue and billing management for media companies, to create a custom operating management system that will integrate with Megaphone, the largest podcast hosting and [...]

  • Singapore's 'Project Ubin' Passes Initial Tests; Podcasts See Growth Despite COVID

    In today's ExchangeWire news digest: Singapore's money authority's blockchain initiative, 'Project Ubin', passes initial commercial testing; podcast ad revenues see some growth in spite of the ongoing Coronavirus crisis; and US e-commerce and SaaS firm BigCommerce files to go public.   Singapore’s [...]

  • Australian OOH Sees Recovery; US Ad Demand Fuelled by DTCs

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: OOH sees signs of recovery in Australia; research finds ad demand from DTCs is up in the US; DSPs have [...]