"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
TikTok Launch Lead Generation; WPP Set Up New Global Data Company, Choreograph
In today's ExchangeWire news digest: TikTok introduce first-party data solution Lead Generation; WPP launch Choreograph, a new data company; and Spotify set up a new paid podcast subscription offering. TikTok introduce Lead Generation TikTok have launched Lead Generation, a new first-party solution [...]
Placements.io Launches First Order Management Integration with Megaphone
Placements.io, the leader in revenue and billing management for media companies, today announced that the company has launched a publisher technology integration with Megaphone, the largest podcast hosting and monetisation platform. Additionally, Megaphone has signed an agreement with Placements.io as [...]
Singapore's 'Project Ubin' Passes Initial Tests; Podcasts See Growth Despite COVID
In today's ExchangeWire news digest: Singapore's money authority's blockchain initiative, 'Project Ubin', passes initial commercial testing; podcast ad revenues see some growth in spite of the ongoing Coronavirus crisis; and US e-commerce and SaaS firm BigCommerce files to go public. Singapore’s [...]














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