AdPlayer.Pro, un proveedor internacional de soluciones avanzadas de publicidad en video outstream, ha introducido mejoras significativas en las funciones de su servidor de publicidad en vídeo, enfocándose particularmente en la configuración de campañas publicitarias programáticas.  Según el mensaje oficial, la nueva [...]

In an increasingly complex landscape where advertisers fight for precious share of consumer attention, innovative agencies and brands have started to look beyond viewability measures and into true attention metrics in order to drive better ad effectiveness. By measuring and optimising [...]

Tech company, Adnami, have announced two new hires to join its London team: Alex Barstow as publisher sales director, UK, and Tom Carr as agency sales director.  Adnami specialises in programmatic, high-impact advertising solutions and works with a growing portfolio of [...]

Smart, the independent ad tech platform, announced a new partnership with Publica, a leading Connected TV (CTV) ad platform, to accelerate Smart’s growth ambitions in the rapidly expanding CTV sector. This integration is a major step in Smart’s growing commitment [...]

Building on its Programmatic University (Programmatic U) education initiative, digital-out-of-home (DOOH) marketing technology developer Broadsign has joined forces with DOOHX, an online learning platform dedicated to DOOH education, to launch a new programmatic DOOH training and certification program for advertisers, [...]

Adomik, the leading ad tech software developer and provider of smart advertising analytics for publishers, has released a market study revealing PMP trends in the UK programmatic market and focusing on market seasonality, in particular during the last quarter of [...]

Hivestack, the world’s leading full stack programmatic DOOH platform has announced a partnership with MiQ, the leading global programmatic media partner for marketers and agencies and global experts in data science, analytics and programmatic trading. Through this partnership, MiQ will use [...]

ID5, the leading identity solutions provider for digital advertising, has appointed Jessica Werner as senior director of publisher development and Rafael Marti as head of legal. Werner will be responsible for leading ID5’s business development efforts towards media owners globally [...]

Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company has opened up its Ad Server to work with multiple SSP/Exchanges with the introduction of a new, unified auction framework that optimises publisher yield across [...]

Leading attention measurement platform Amplified Intelligence has announced Xaxis’ Trent Durfee has joined the company as its new head of product. Led by world-renowned academic Professor Karen Nelson-Field, Amplified Intelligence is on a mission to change the way media is traded, [...]