In this industry byliner, SelectMedia's CEO and founder, Sagi Gordon, discusses the growth of video marketing in Asia-Pacific and urges marketers in the region to take the first steps towards fighting ad fraud. The use of programmatic software for the purchase [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Virtual Minds-Tochter Adition übernimmt mov.ad; DCMN kauft realzeit; Rubicon Project stellt Plattform für SoundCloud; und Fünf Fragen an Uli Hegge, AppNexus. Virtual Minds expandiert [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong revenue growth for Teads; Rubicon Project supply platform for SoundCloud; Eyeota partner with MeritDirect; OpenX and PCH partnership; GeoEdge provide QA testing; and [...]

It can sometimes be tricky to manoeuvre the realm of programmatic video, especially for publishers in Asia-Pacific that may be new to the ad tech platform and have to operate within a highly diverse region. Here to offer up some [...]

After years of lagging behind, the DACH market is finally nearing consolidation. In this piece, Frederike Voss (pictured below), CEO and co-founder of German meta-SSP orbyd, is taking an insider's look at the market and why ad tech is becoming [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SEA markets see disparate digital ad spend; China bank brands more valuable than US peers; Japanese ad [...]

Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys, 2013; BlueKai and Datalogix, 2014; Maxymiser, 2015; and AddThis & Crosswise, 2016. In August 2016, Laura Ipsen (pictured below) moved [...]

Asia-Pacific comprise many different countries and markets, resulting in multiple data inputs and a fragmented publisher community. This has made it challenging to gather data and build audience segments relevant for marketers in the region. In this week's Q&A, Eyeota's [...]

With brands in Asia-Pacific still getting accustomed to the digital era, the lack of understanding is pushing them towards low-hanging returns that miss the real targets. This gap in digital knowledge is also making it tough for marketers to match [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Virtual Minds übernimmt The ADEX; Expansionspläne bei plista; Visoon und smartclip kooperieren für Addressable TV; Deutschland bei Mobile Programmatic die Nummer 2 in [...]