The technological battle for supremacy in the world of programmatic advertising shows no sign of abating. In fact, ever since the move from print to digital, it’s become a perpetual tug of war between competing parties with very different ideologies [...]

What is the state of programmatic advertising in Europe and how will it continue to develop over the next 12 months? ExchangeWire speak exclusively with Erwin Plomp (pictured below), vice president, RTB, Fyber to find out his views on the challenges the market continues [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Acquisition news with Salesforce to buy Krux and Criteo taking over HookLogic; Guardian launches programmatic audience targeting platform; IPA champions diversity; Optimizely enables campaign experimentation; [...]

There is much confusion muddling China's ad tech market and shaking marketers' confidence in programmatic, which can only be resolved with transparency and clarity about the benefits that a robust system can bring to the local industry. Speaking to ExchangeWire [...]

Programmatic has long entered the mainstream. According to latest statistics by the IAB, programmatic has been particularly successful in the mobile sphere, with 45% of display advertising in Europe traded through programmatic solutions. But what about the lesser-known markets? As [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded by News Corp. and supports LinkedIn ads; AppLovin sold to Chinese investors; Google updates ad products; No data exchange between Facebook [...]

dmexco has quickly established itself as Europe’s premier ad tech event, with the 2016 edition welcoming 50,000 delegates and over 1000 exhibitors listen to A-listers from the world of marketing, including Sir Martin Sorrell and Twitter founder Jack Dorsey, talking [...]

Times Internet believe the most effective way to resolve inefficiencies in programmatic, and resolve discrepancies across the advertising ecosystem, is to build their own tech stack. Fortunately for the Indian publisher, they appear to have deep enough pockets to fuel [...]

Huge strides have been made by publishers through the adoption of header bidders. However, the increasingly apparent limitations of this approach are driving a shift in thinking that presents major business opportunities. Switch's co-founder, Tom Barnett (pictured below), says that, [...]

Following another successful ATS London event, Victoria Usher (pictured below), managing director, GingerMay PR, reflects on one of the many engaging panel discussions during the event: 'The Future of Marketing'. Writing exclusively for ExchangeWire, Usher explains how the promise of programmatic is yet [...]