Carlo Bertozzi is the CEO of Longtail. Here he talks about why the launch of bidr, Longtail's new ad trading desk, fills a gap for advertisers in the Australian marketplace. He discusses how RTB will bring greater scale and efficiency [...]

Kate Clough is Regional Media Director, APAC at MRM Worldwide. Here in an interview with ExchangeWire APAC, Clough gives an insight into the Chinese display market, the third biggest after the US and Japan. Can you give an overview of MRM’s [...]