In this Q&A, Tim Cadogan, CEO, OpenX talks to ExchangeWire about the progress that has made in terms of transparency, the importance of an industry-wide standard to achieve further progress, and the areas of the industry that are seeing the [...]

The future is bright; the future is ad tech. Ahead of taking the stage at ATS London on Monday, 10 September, where he will join a panel to discuss why the future is independent ad tech, Ari Lewine (pictured below), [...]

Connected TV is shaking up the advertising world. In the last five years, there’s been an increase of 100 million CTV sets every year, globally. And in the UK, it’s growing at a rate of knots, with ad revenue on [...]

At first glance, programmatic holds a dominant position in the advertising ecosystem, with escalating spend expected to reach £4.5 bn in the UK next year, representing almost 85% of digital display. In this piece for ExchangeWire, Tim Webster, CSO and co-founder, The [...]

Is independent ad tech on the wane? Its most vocal champion, Brian O’Kelley, is now a paid employee of AT&T. His company, AppNexus – for the best part of ten years the standard bearer for independent ad tech – is [...]

Demand for connected TV (CTV) is growing across Asia-Pacific, but the lack of audience verification standards and viewability metrics remain key challenges that need to be resolved. Furthermore, media buyers need to better understand audience behaviour so they can reach valuable [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: On Trend with Location-Based Campaigns; QuanticMind Introduces New Bidding Optimisation Capabilities; Tremor Video DSP Partners with Dstillery; Live Video Ad Views Continue to [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC Ad Sales Will Climb 7% to Hit £124.38bn; AU Consumers Most Trust ABC, But Distrust Social [...]

Digital may be the rage, but job search engine Indeed still depends heavily on traditional platforms to build awareness and connect with jobseekers, including those in Asia-Pacific. Because job search would not be something people needed to think of every day, [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Resorts World Genting Taps Membership Card to Manage Omnichannel UX; Singapore Broadcaster to Establish Integrated Marketing Unit; [...]