Latest Stories

• Publishers Can Remove up to 30% of Ad Requests with Efficient Bid.

  1 year ago News

  

  Sparteo, a cutting edge ad tech solution for publishers is sharing the impactful results of an existing innovation – Efficient Bid.  This cutting edge in-house technology represents substantial progress in the realm of digital advertising efficiency, enhancing SSP/DSP (supply-side platform/demand-side platform) [...]

• Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing

  1 year ago News

  

  On today's ExchangeWire digest: Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing... As 2023 draws closer to an end and next year’s budget planning is in full [...]

• ExchangeWire on Meta's $600M Competition Damages Claim, Brand Hesitation Surrounding Threads, and Spotify Layoffs

  1 year ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's editorial lead Mariam Ahmad and head of research Mat Broughton join head of content John Still to discuss Meta facing a $600M competition damages claim in Spain; Thread's potential in carving [...]

• Ad spend forecasts; The ANA investigates ad spend transparency; Meta faces EU €550m lawsuit in Spain 

  1 year ago News

  

  This week: Ad spend forecasts; The ANA investigates ad spend transparency; Meta faces EU €550m lawsuit in Spain…  Ad spend has been a major topic of the week. Magna released its latest global ad spend forecast for this year, estimating an [...]

• DoubleVerify Report on Retail Media Networks Exposes Key Trends & Opportunities for Advertisers in 2024   

  1 year ago News

  

  DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (December 7th, 2023) released its state of retail media report, “The Rise of Retail Media: What to Expect in 2024”, surveying over 400 advertisers and agency [...]

• Expandi Group Unveils the New Jabmo ABM Platform

  1 year ago News

  

  Expandi Group, the largest EMEA B2B Martech and Ad tech provider, today (December 7th, 2023) unveiled the latest release of its B2B account-based marketing (ABM) platform Jabmo. Jabmo now delivers a host of new functionalities, insights, and account intelligence to help [...]

• Nexta Announces its New Retail Media Solution & Partnership With  Danish Retailer Dagrofa

  1 year ago News

  

  Nexta, a leading provider of Ad tech solutions to scale personalised advertising, today (December 7th, 2023) announced the launch of its new retail media solution.  With  Nexta, retailers can offer targeted display campaigns at scale by utilising Nexta’s three-step self-service platform, [...]

• November's Ad Industry Financials - Ad Tech (A-M)

  1 year ago News

  

  In this edition of our ongoing summary of media and marketing financials for November, we go through the A-M of ad tech companies, and how the firms serving, measuring, and verifying inventory across the supply chain are faring in the [...]

• Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024 

  1 year ago News

  

  On today’s ExchangeWire digest: Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024… Only 36 cents of every dollar entering DSP reaches consumers [...]

• Gadsme + BRAVE announce groundbreaking partnership

  1 year ago News

  

  BRAVE and Gadsme are delighted to announce a new partnership, which promises to deliver the best practices on intrinsic in-game advertising. Gadsme, a leader in the gaming industry, stands as the most advanced in-game intrinsic advertising platform. Offering non-intrusive display, video, [...]