Latest Stories

• TikTok Launches New OOH Offering; Netflix Q3 Results Suggest Password Crackdown is Working

  2 years ago News

  

  In today’s ExchangeWire news digest: TikTok launches its global “Out of Phone” offering; Netflix reports positive subscriber growth in Q3; and Temu takes South Korea by storm. TikTok introduces “Out of Phone” Short-form video platform TikTok has launched a new out-of-home offering. [...]

• ExchangeWire on Google's Privacy Sandbox, Antitrust, and FAST

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith and CSO Ciarán O'Kane join research lead Mat Broughton to discuss the upcoming rollout of Google's Privacy Sandbox; proposed antitrust measures to level the ad tech playing field; [...]

• The Stack: Google Rolls Out Demand Gen, TikTok Says it has Taken Action to Reduce Misinformation

  2 years ago News

  

  This week: Google's AI-powered Demand Gen becomes available to advertisers, TikTok responds to calls from the EU to tackle misinformation... Google Ads begins roll out of Demand Gen Google Ads has initiated a global roll out of its new AI-powered tool, Demand Gen... TikTok [...]

• Seedtag's New Contextual Audiences Connect Brands With Unique Consumer Interests Without Personal Data

  2 years ago News

  

  Seedtag, the leading global contextual advertising company, has launched its advanced Contextual Audiences powered by its proprietary contextual AI technology, Liz.  With the launch of Contextual Audiences, Seedtag is providing advertisers with a new targeting capability that empowers them to engage [...]

• IPA Bellwether Q3 23: Total Marketing Budget Growth Slows, Main Media Spend Rises

  2 years ago News

  

  The latest IPA Bellwether report has shown a strong rise in main media spend, but growth in total budgets has continued to slow. What does the industry make of the Q3 results? The latest IPA Bellwether survey shows the tenth successive [...]

• Sharethrough Launches ‘Net Zero Publisher Programme’ with Support from IPG Mediabrands

  2 years ago News

  

  Sharethrough, one of the top global independent omnichannel ad exchanges,  announced the launch of the Net Zero Publisher Programme. Developed in partnership with measurement company 51toCarbonZero (51-0), this unique initiative aims to help publishers gain an accurate understanding of their [...]

• The Four P's of Advertising in the Digital Age

  2 years ago News

  

  In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's digital age: how have these 'Four P's' adapted? Regular revaluation of fundamental principles for the [...]

• AI Start-Up Baichuan Secures USD$300m; Amazon Announces Expansion to South Africa

  2 years ago News

  

  In today's ExchangeWire news digest: China's Baichuan amasses USD£300m (~£246m) in funding; Amazon announces it will launch in South Africa next year; and X trials a paid-subscription model for users. China’s Baichuan raises USD$300m in latest funding round AI start-up Baichuan has [...]

• Equativ Integrates NinaData’s Generative AI Audiences to Enhance Consumer Buying Intent Prediction

  2 years ago News

  

  Finnish buying intent data platform, NinaData, has announced its integration with Equativ, the leading independent ad tech platform. NinaData's advanced contextual targeting and buying intent capabilities are now available in Equativ’s Buyer Connect (EBC) digital ad curation platform – enabling [...]

• CTV Advertising Measurement and Attribution: Challenges and Solutions

  2 years ago News

  

  Boasting a global audience close to two billion, CTV has surged in popularity in recent years, fundamentally altering content consumption across various markets. In the UK, for example, 32% of CTV viewers watch content via alternative devices, such as a [...]