Latest Stories

• Instagram Reels Outperform TikTok for Brand-Owned Video Content; UK Supreme Court Confirms AI Can’t be Named as Patent Inventor 

  2 years ago News

  

  On today’s ExchangeWire digest: Instagram Reels Outperform TikTok for Brand-Owned Video Content; UK Supreme Court Confirms AI Can’t be Named as Patent Inventor; AUS Proposed Ban on Gambling Ads Met with Resistance  As we near the end of the year, you [...]

• Sigma Software Group's Olha Paramonova on Evolving Ad Tech Strategies in a Privacy-Focused Era

  2 years ago News

  

  From Q1 2024, Chrome plans to disable third-party cookies for 1% of users to facilitate testing, and then ramp up to 100% of users from Q3 2024.  Olha Paramonova, VP of AdTech at Sigma Software Group and a speaker at ATS [...]

• Predictions 2024: Data Futures

  2 years ago News

  

  As we move into 2024, the question persists – how can advertisers balance privacy and personalisation within the data conundrum?  The ad tech sector has always been at the forefront of innovation, leveraging data analytics to optimise advertising strategies and maximise return [...]

• UK Ad Industry Emissions Rose 8.9% from June to December; X under European Commission Investigation; Google to Pay $700m in Antitrust Settlement 

  2 years ago News

  

  On today’s ExchangeWire digest: UK ad industry emissions rose 8.9% from June to December; X under European Commission investigation; Google to pay $700m in antitrust settlement…  By now, most of us are aware that carbon emissions are an industry problem. Are [...]

• Index Exchange & FreeWheel Announce Direct Integration for Efficient Streaming TV Buying

  2 years ago News

  

  Index Exchange Inc., one of the world’s largest independent ad exchanges, today (December 19th, 2023) announced a direct integration with FreeWheel, a global technology platform for the television advertising industry.   This integration partnership unlocks a new direct path to premium streaming TV inventory, enhancing media [...]

• LoopMe Secures Two Patents for its AI-Powered Intelligent Marketplace

  2 years ago News

  

  LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (December 19th, 2023) announced that it has been granted two patents for the novel technology enabling its Intelligent Marketplace for buyers and sellers.  The first [...]

• Attention isn’t Sustainability’s Silver Bullet

  2 years ago News

  

  Planning and buying attention will not solve digital advertising’s sustainability challenges - but placing a greater focus on the location and quality of inventory can help shape the industry’s environmentally conscious future. Liam Brennan, managing director at The Responsible Marketing [...]

• Zeotap CDP Introduces Non-Customer Entity Data to Expand the Horizon Beyond Customer Data

  2 years ago News

  

  Zeotap CDP, the easy, secure, and impactful customer data platform, is thrilled to introduce its  “Non-Customer Entity Data” feature. This innovative tool marks a significant leap in the realm of customer data platforms (CDPs), enabling businesses to integrate and activate [...]

• AudienceProject & Microsoft strike ad measurement deal; Boots to launch AI personal shopper; YouTube delays co-viewing ad measurement plans 

  2 years ago News

  

  On today’s ExchangeWire digest: AudienceProject & Microsoft strike ad measurement deal; Boots to launch AI personal shopper; YouTube delays co-viewing ad measurement plans… AudienceProject has struck a deal with Microsoft Advertising to provide independent and continuous audience measurement for ads bought [...]

• How Funcom & Quantcast Took The Gaming World by Storm With Dune:Awakening 

  2 years ago News

  

  Over 265,000 members of the gaming community gathered in Cologne, Germany, for 2022’s Gamescom, the world’s largest gaming convention. The event was watched widely around the globe, amassing 130 million views online. Among the game launches announced at the event [...]