Latest Stories

• The MadTech Podcast Special: Demystifying Web3

  3 years ago Podcast

  

  On our twenty-first edition of The MadTech Podcast Special, Women of Web3's Niamh Linehan joined ExchangeWire head of content John Still to discuss what Web3 is, the possibilities it presents, and how Women of Web3 are seeking to make the [...]

• Is Web3 the next phase of the internet - or just a phase?

  3 years ago News

  

  Discussions around Web3 have really picked up pace. Whether it's just dipping their toes in blockchain, or taking the plunge into the metaverse, many brands and advertisers have started to take the opportunities seriously. The medium’s most ardent supporters tout [...]

• Microsoft Pours Billions into Expanding OpenAI Partnership; Chinese NFT Platforms Expand into Hong Kong

  3 years ago News

  

  In today's ExchangeWire news digest: Microsoft enhances its investment into OpenAI partnership; China's NFT platforms move into Hong Kong to avoid compliance risks; and Disney announces it will apply Hulu's ad targeting capabilities to Disney+ from April. Microsoft expands OpenAI partnership Tech [...]

• Alphabet Cuts 12,000 Jobs; South Africa Implements Warnings on Crypto Ads

  3 years ago News

  

  In today's ExchangeWire news digest: Google-parent Alphabet announces 12,000 jobs have been cut; South Africa implements mandatory warnings on crypto ads; and the UK government awards the Digital Growth Grant to Barclays Eagle Labs. Fresh wave of job cuts at Alphabet Google-parent [...]

• The Stack: China Eases Crackdown on Alibaba, while Retailer Brings BNPL to Europe

  3 years ago News

  

  This week: China to take “golden shares” of Alibaba as the e-commerce giant ventures into BNPL. Alibaba dominated headlines early this week, with reports that China was set to take shares of roughly 1% in the Hangzhou-based firm, alongside rival Tencent. [...]

• Oracle’s Addy Cutts on TrustPid, Post-Cookie Identifiers, and Trovo’s Uplify Partnership

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Addy Cutts, regional director, APAC, at Oracle joins ExchangeWire CRO Anne-Marie Sheedy and CEO Rachel Smith to discuss TrustPid, finding the right post-cookie solutions, Trovo and Uplify's partnership, and more. European telcos [...]

• Cautious optimism and careful strategy: IPA Bellwether Q4 2022

  3 years ago News

  

  IPA’s quarterly Bellwether Report has once again taken the temperature of the ad industry. Up against difficult economic headwinds, Q4 2022’s results show an upbeat, yet understandably cautious attitude, as we begin 2023. The report shows another quarter of marketing budget [...]

• Defining the Metaverse

  3 years ago News

  

  In association with Alkimi Exchange The Metaverse has become firmly cemented into public consciousness – it was ranked second in the Oxford English Dictionary’s 2022 Word of The Year. But what actually is it? Does it even exist yet? And is [...]

• EU Touts New Plan for Cleaner Tech; Latest IPA Bellwether Report Suggests Growth Despite Recession

  3 years ago News

  

  In today's ExchangeWire news digest: the EU announces a new plan for cleaner tech; the latest IPA Bellwether Report suggests market growth despite economic downturn; and CoinDesk explores a partial or full sale. EU Commission reveals Green Deal Industrial Plan The president [...]

• Where in the World is Web3?

  3 years ago News

  

  Touted by some as the next stage of the internet, Web3 is a hot topic across ad tech and beyond. The integration of Web3 technology into the world wide web is already making plenty of headway: in 2021, the Global [...]