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The 4 Factors Driving Effective Contextual Targeting
Following ATS Singapore 2022, Narayan Murthy Ivaturi, director, sales, Southeast Asia, InMobi, details the rise of contextual targeting and outlines four key considerations marketers need to take to effectively leverage it. The past few years have seen discussions around data privacy [...]
Ad Tech and ESG: Leading or Lagging?
As an industry that relies significantly on the internet and digital technologies, ad tech is inextricably attached to a substantial carbon footprint. The Lean ICT – Towards Digital Sobriety report from The Shift Project, a “Paris-based think-tank on energy transition”, [...]
TikTok Outsources to Launch Live Shopping in US; MDEC Investigated by Anti-Corruption Commission
In today's ExchangeWire news digest: TikTok collaborates with TalkShopLive to launch live shopping in North America; Malaysia's Digital Economy Corporation faces an investigation into false claims; and mounting scandals in Singapore rock the nation's reputation as a 'crypto paradise'. TikTok partners [...]
The Stack: W3C Forms First Board; TikTok Could Be Fined Over Data Privacy
This week: W3C forms first board, TikTok could be fined over data privacy… The World Wide Web Consortium announced the creation of their first board of directors whilst it looks to gain non-profit status. TikTok received a “notice of intent” from [...]
The MadTech Sketch: Making Sense Of The Addressable TV Market
In this week's MadTech Sketch, Ciarán O'Kane takes on an issue more tangled than a bag of old cables; the non-US addressable TV market. CTV continues to be the mantra for ad tech, as US viewers “cut the cord”. Outside the [...]
Wunderman Thompson's Kiesse Lamour on Retail Media, EU Law, and Adland’s Carbon Footprint
On this week's episode of The MadTech Podcast, Kiesse Lamour, global head of media at Wunderman Thompson Commerce, joins ExchangeWire's John Still and Lindsay Rowntree to discuss the growth of retail media, the upcoming DSA and DMA, and the ad [...]
Grab Target Profitability by 2024; Optus Must Pay to Replace IDs, Say Australia
In today's ExchangeWire news digest: Grab announce they plan to reach profitability by 2024; the Australian government calls on Optus to pay for new IDs for those affected by large-scale hack; and Apple bring NFT trading to the App Store [...]
DMEXCO 2022: What the Industry Thought
Cologne’s DMEXCO conference returned in 2022 after a three-year hiatus, as the doors of the Koelnmesse were once again opened to the biggest names in ad tech, media, and marketing. But what did the attendees make of the event? What were [...]
How to Foster a Culture of Sustainable Advertising
In this feature, Benjamin Davy, sustainability director at Teads, discusses what the digital advertising industry needs to do to assess and reduce its impact on the environment. In the global marketing industry, the rising challenge of sustainability translates into an increasing [...]
Podcasters "Buy" Listens Via Mobile Game Ads; Brands Hurry to Comply with Data Laws
In today's ExchangeWire news digest: a report from Bloomberg finds that some podcast networks are acquiring listeners via ads in mobile games that trigger automatic downloads; brands hasten to become compliant with California's data privacy laws following Sephora's USD $1.2m [...]
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