Latest Stories

• Adelaide Metrics & Sharethrough Partner to Offer Attention-Based Curated Inventory

  2 years ago News

  

  Sharethrough, one of the top global independent omnichannel ad exchanges, and Adelaide, a leader in attention-based media quality measurement, announced a partnership to offer attention-based curated inventory.  This initiative further demonstrates Sharethrough’s focus on improving the attentive quality of all ads [...]

• Azerion Expands Manchester Team to Strengthen Regional Presence

  2 years ago News

  

  Azerion, the digital entertainment and media platform, today (March 6th, 2023)  announces the appointment of two new hires to its Manchester team, expanding the company’s Northern footprint as Dave Mullan and Emma Hart join the company as account managers. They [...]

• Digiseg Appoints Monetisation Veteran to Lead Publisher Sales

  2 years ago News

  

  Digiseg, the global leader in privacy-first household demographic data, has appointed  Astrid Thusgaard-Madsen to lead publisher sales based in Copenhagen, Denmark.   With an extensive background in digital including significant experience on the sell-side, driving revenue growth for publishers. Astrid joins [...]

• NumberEight Partners With FourM to Solve Identity With Cohort-Based Marketing in the Japanese Market

  2 years ago News

  

  NumberEight and FourM - Japan’s leading app consultancy and integration house, and a subsidiary of end-to-end commerce enablement company AnyMind Group - have signed a deal to empower Japanese publishers by providing them access to unique new first-party data. By [...]

• Twitter Revenue Down 40% for Q4 2022; Binance Plan to Elude US Authorities Exposed

  2 years ago News

  

  In today's ExchangeWire news digest: Twitter reports its revenue and adjusted earnings dropped in December 2022; A report from The Wall Street Journal has revealed that Binance planned to elude US authorities; and the FTC fines BetterHelp for sharing sensitive [...]

• Commerce Media: The Anatomy Of a Utility Publisher

  2 years ago News

  

  Following on from last week’s MadTechSketch, Ciaran O’Kane dives a little bit deeper on the “utility publishers” category that is becoming a mainstay of commerce media. Typically a utility publisher is a service not reliant on advertising as the primary revenue [...]

• The Stack: Axel Springer Shifts to US, Ex-Meta Execs Launch Anonym

  2 years ago News

  

  This week: Axel Springer sets its sights on the US, former Meta execs launch new measurement start-up Anonym… Wednesday marked the start of Spring, and it appears the tech industry is already embracing the season of new beginnings. In Europe, German [...]

• The Road to ATS London: Industry Obsessions in 2023

  2 years ago Podcast

  

  It's a change of pace for this week's episode of The MadTech Podcast; we're bringing you the highlights from our Industry Obsessions in 2023 panel discussion from The Road to ATS London. This event, which was exclusive to agencies, brands, [...]

• Playground xyz Study Finds Carbon Emissions From Digital Ads Fall by 63% on Average When Measured & Optimised for Attention Time

  2 years ago News

  

  Playground xyz, the leading attention measurement and optimisation company, released a study today (March 2nd, 2023) leveraging Scope3 data that found carbon emissions from digital ad campaigns can be reduced by 63% when campaigns are optimised for attention time. The study [...]

• Former Meta Execs Launch Measurement Start-up; Just Eat to Lose €5bn over Pandemic-era Deals

  2 years ago News

  

  In today's ExchangeWire news digest: former Meta executives launch a start-up for improved ad measurement; Just Eat to receive an almost €5bn (£4.4bn) writedown over pandemic-era deals; and TikTok implements new settings to limit teens' use of the video-sharing app. Ex-Meta [...]