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Average Agency Payment Times Increase; Twitter Seeks Funding
In today's ExchangeWire digest: Average agency payment times increase; Twitter seeks funding at USD$54.20 (£44.63); and Microsoft to roll out "data boundary" for EU customers. Average agency payment times increase The standard duration of payment terms to agencies from clients has increased [...]
Audio: Predictions for 2023
Audio has experienced rampant growth in recent years and shows no signs of slowing down. Global ad spend on traditional radio advertising is set to hit a market volume of USD$28.1bn (~£22.8bn) by the end of the year. As total [...]
DanAds Earns SOC II Type 2 Certification Offering their Clients the Highest Level of Information Security
DanAds, the industry-leading provider of self-serve technology, has successfully obtained the System and Organisation Control (SOC) II Type 2 Certification, provided by Assure Professional. This certificate, obtained after a third-party audit of data security and privacy protection processes, demonstrates DanAds’ [...]
Yahoo Integrates with DAX to bring more Premium pDOOH Screens to its Omnichannel DSP
Yahoo has announced a new integration with DAX, the pioneering digital advertising exchange created and operated by Global, the media and entertainment group. DAX’s premium digital outdoor inventory is now available for advertising partners to purchase programmatically through Yahoo’s omnichannel [...]
The Stack: Apple to Permit Third-Party App Stores, Microsoft Under Fire from FTC
This week: Apple relents to the EU and opens its system to outside app stores, Microsoft's purchase of Activision Blizzard faces renewed threat from FTC... The world of tech was rocked this week by the announcement that Apple would open its [...]
Mamuka ApS’s Alex Lund on Tesco’s Media Update, Amazon’s EU Deal, and Ad Growth Forecasts
On this week's episode of The MadTech Podcast, Alexander Lund, founder & CEO of Mamuka ApS, joins ExchangeWire head of content John Still and COO Lindsay Rowntree to discuss Tesco's latest Retail Media move, Amazon capitulating to the EU over [...]
Stingray Advertising Partners with Hivestack to Power Retail Audio Advertising in the United States, Mexico, and Australia
Hivestack, the world’s largest, independent, programmatic digital out-of-home ad tech company, has announced an expanded exclusive partnership with Stingray, a leading music, media, and technology company, to power their retail audio advertising network across several markets. The integration of Stingray's [...]
Two-thirds of Brits are Mobile Gamers, with Most Playing Multiple Times a Day - LoopMe
New survey insights released by LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has found that 66% of UK consumers play games on their phone or tablet – a higher percentage than their [...]
IAS Partners with Gadsme to Provide Greater Transparency for In-Game Advertising Performance
Integral Ad Science, a global leader in digital media quality, today announced a first-to-market partnership with Gadsme, a premium in-game advertising platform. The partnership will enable IAS to verify Gadsme ad inventory globally and provide marketers with third-party viewability and invalid [...]
Total Media Solutions Announces Strategic Hire to Drive EMEA Expansion
Total Media Solutions, the publisher-first technology company that helps publishers manage their revenue, and one of only nine Google-certified resellers globally, has announced the appointment of Tim Preston as VP sales and business development, EMEA to spearhead its growth in [...]
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