Latest Stories

• JCDecaux UK Upgrades Two Iconic West London Towers to Provide Brands with Enhanced Sustainable DOOH Opportunities

  2 years ago News

  

  As part of its commitment to cities through continued investment into its digital inventory nationwide, JCDecaux UK has upgraded The M4 Torch and The Marylebone Tower with brand-new state-of-the-art LED screens. Both screens are available to buy through direct and [...]

• Twitter Limits SMS Authentication to Blue Subscribers; Meta Introduces Verified Service to Bolster Security

  2 years ago News

  

  In today's ExchangeWire news digest: Twitter to limit SMS two-factor authentication to paying subscribers; Meta introduces 'Meta Verified' to enhance security measures across Facebook and Instagram; and Shein targets revenue of USD$60bn (~£49.8bn) by 2025. Twitter to charge for SMS two-factor [...]

• The Stack: ChatGPT Success Sees AI Investments Soar; Digital Video to Overtake TV in US

  2 years ago News

  

  This week: AI investments skyrocket thanks to ChatGPT, Epic Games accuses Google of anticompetitive behaviour… Generative AI continued to dominate the tech industry early this week. Investments in AI firms skyrocketed, prompting concerns that a “speculative bubble” may be brewing. Meanwhile, Google [...]

• The Wires 2023: Entries Now Open

  2 years ago News

  

  Your chance to be recognised as the best in the business is back - The Wires 2023 is now open for entries. The Wires recognises the very best use of digital media, marketing and commerce, with a focus on ad tech [...]

• ExchangeWire on Microsoft-Activision, Criteo, and Yahoo’s Ad Business

  2 years ago Podcast

  

  On this episode of The MadTech Podcast, ExchangeWire head of content John Still is joined by COO Lindsay Rowntree and CSO Ciarán O'Kane to discuss the CMA's opposition to Microsoft's Activision purchase, Criteo looking for a buyer, and Yahoo restructuring [...]

• The MadTech Sketch: The (Addressabilty) Revolution Could Be Tokenised

  2 years ago News

  

  In our latest MadTech Sketch, Ciarán O’Kane imagines how TrustPID might work and the inevitable problems it will face. Many have tried; most have failed. Telcos have an exceptionally bad track record in ad tech.  From AT&T to Singtel to Verizon, [...]

• fifty-five’s Record-Setting Growth in 2022 Sparks an Expansion of Services & Brand Refresh

  2 years ago News

  

  fifty-five, a global martech consultancy that empowers brands to unite and fully optimise siloed data across all channels to drive business results, today (February 16th, 2023) unveiled record-setting growth for 2022 and an expanded suite of offerings to help companies [...]

• Social Commerce: Mobile's New Opportunity?

  2 years ago News

  

  As the rise of smartphones has reshaped the ways in which consumers browse, shop, and interact with brands, it has paved the way for a new branch of e-commerce: social commerce.  As the next step in the evolution of e-commerce, social [...]

• Digital Video to Surpass Linear TV in US; EU Prepares to Probe Amazon-iRobot Deal

  2 years ago News

  

  In today's ExchangeWire news digest: digital video content is set to overtake linear TV in the US; EU regulators prepare to investigate Amazon's purchase of Roomba-maker iRobot Corp.; and Reddit faces legal action from the founder of WallStreetBets. Netflix, YouTube to [...]

• What the Pivot to Privacy has Meant for Mobile

  2 years ago News

  

  If the ad tech industry was to have a word of the year, then it’s fair to say that ‘privacy’ would feature in at least the top ten since 2016 (if not before). GDPR and subsequent privacy-focused legislation have sent [...]