PressBox News

• BAM Strategy Partners with Adelaide to Incorporate Outcomes-Based Attention Metrics into Media Planning & Buying

  3 years ago News

  

  BAM Strategy, a Montreal-based digital agency, furthers its philosophy of CAREIOSITY™, a commitment to driving valuable impact for clients, by naming Adelaide its exclusive attention measurement partner. BAM clients will gain a new level of insight into media quality across [...]

• SCMP Magazine Integrates IAS’s Publisher Optimisation Solutions to Deliver Quality Impressions for its Advertisers

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today announced the integration of its Publisher Optimisation Solution with SCMP Magazines, Hong Kong’s leading magazine publisher, with a portfolio of premium lifestyle and fashion titles including Cosmopolitan, ELLE, Esquire, [...]

• Talon Outdoor Expands Global Footprint in Asia-Pacific & Middle East

  3 years ago News

  

  Talon has announced further expansion of its global footprint with new offices and leadership in Singapore and Dubai. Melanie Lindquist and Chadi Farhat will lead Singapore and Dubai respectively. Farhat and Lindquist are tasked with accelerating out-of-home (OOH) growth in these key [...]

• ShowHeroes Group Introduces its Refreshed Publisher Tool Suite

  3 years ago News

  

  ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers and publishers, announces the introduction of its revamped suite of publisher tools. The brand’s global lineup of professional-grade, video-centric supply-side solutions now rests on two major components:   ShowHeroes [...]

• AdTonos & NumberEight Announce Cross-Media Audio-First Partnership

  3 years ago News

  

  Privacy-first contextual intelligence platform NumberEight and digital audio advertising platform AdTonos have announced a cross-media partnership aimed at expanding contextual targeting capabilities for audio advertising, including in-game audio advertising. The world of digital advertising is going through an audio renaissance. The [...]

• Captify & Forward Release New Research Revealing the Consumer Trends Propelling the Travel Industry Today

  3 years ago News

  

  Captify, the global leader in Search Intelligence, and Forward, the media and marketing arm of lastminute.com, the European Travel-Tech leader in dynamic holiday packages, have teamed up to reveal market-changing travel trends across the UK and Europe, driven by macro-level [...]

• Broadsign Hires John Dolan as VP Global Head of Media Sales

  3 years ago News

  

  Following an exceptional year of growth, out-of-home (OOH) marketing technology developer Broadsign today (April 7th, 2022), announced the expansion of its programmatic team with the appointment of John Dolan as vice president, global head of media sales. Bringing more [...]

• Ogury Expands its Creative Studio with Motionly Acquisition

  3 years ago News

  

  Ogury, the global technology leader in mobile advertising anchored in privacy protection,  today announced the acquisition of Motionly, a SaaS solution that designs, deploys and measures interactive rich media animations in-app and in-web. Motionly was founded in 2017 by Édouard Mercier, [...]

• Cheetah Digital Study Reveals Personalisation Challenges for Marketers in Australia

  3 years ago News

  

  Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, has released its 2022 Digital Consumer Trends Index: Australia edition The study found that Australian consumers trust ads less, and prefer ‘hyper-personalised’ brand experiences, with email still sitting comfortably as their [...]

• Talon Outdoor Partners with Place Exchange Extending Programmatic Platform Atlas to the US Market

  3 years ago News

  

  Talon Outdoor, a leading Out of Home (OOH) media agency, announced its expanded programmatic capabilities following the integration with Place Exchange, a leading supply-side platform (SSP) for programmatic DOOH media. The partnership enables Talon’s clients to activate smart, dynamic Digital [...]