PressBox News
Picnic Media Offers Self-Service Ads With Launch Of Studio Platform
The Social Display Ad Marketplace debuts creative platform for premium social display ads in alliance with international publishers Picnic Media, The Social Display Ad Marketplace, is putting the power of its social display advertising directly in the hands of publishers with [...]
Verve Group Acquires Beemray, Spearheading Contextual Targeting Globally
Verve Group strategically strengthens its operations by acquiring essentially all assets of Beemray Qy, a leading data platform headquartered in Helsinki, Finland. Verve Group, a privacy-first omnichannel ad platform, is part of Media and Games Invest, and consolidates MGI's media [...]
Admix Powering AR In-Play Ads in Reality Clash Mobile Game
Reality Gaming Group, the publisher of mobile games and digital collectibles, has teamed up with Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, to launch In-Play ads in their AR mobile combat game [...]
Tappx Launches World's First Contextual Audiovisual Advertising Solution
Tappx, a leading ad tech company powering advertising solutions for mobile, desktop, and OTT/CTV, proudly announces the launch of Contextualize-It - the world's first contextual ad tech solution designed to analyse complex moving audiovisual content. Contextualize-It has been in development at [...]
Zeotap and PubMatic Announce Expanded Partnership On Identity
Zeotap, the leading Customer Intelligence Platform (CIP), and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, have today announced an expanded identity partnership. Zeotap’s Universal ID solution, ID+, will now be available in Identity Hub, PubMatic’s Prebid-based [...]
ShowHeroes Launches New Interactive Video Formats
ShowHeroes, Europe’s leading, independent provider of video solutions for digital publishers and advertisers is introducing its new Interactive Video Formats. ShowHeroes has created an entire set of five new solutions that enable its clients to leverage ShowHeroes premium instream inventory [...]
Look After My Bills Gains 10,000 New Memberships in Just 9 Months with Taboola
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the impressive results of its advertorial content and consumer retargeting campaign with auto-switching service Look After My Bills, which gained [...]
Integral Ad Science Appoints Takeshi Yamaguchi as Japan Country Manager
Integral Ad Science (IAS), a global leader in digital ad verification, today announced the appointment of Takeshi Yamaguchi as country manager, Japan to accelerate and lead the company’s growth locally. Takeshi Yamaguchi joined IAS in 2015 to help expand its operations [...]
CoppaFeel! Zone in on Young Female Gamers with ‘In-Play’ Ad Campaign
Breast cancer awareness charity CoppaFeel! has enlisted the leading UK-based in-game advertising company Admix to help launch the charity’s first foray into gaming, with a highly innovative ‘In-Play’ digital ad campaign running throughout summer 2021. The campaign will feature CoppaFeel!’s standout [...]
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