PressBox News

• Unruly Data Uncovers UK Consumer Attitudes Towards CTV During COVID-19

  5 years ago News

  

  Research Finds CTV More Effective at Driving Key Consumer Behaviours   77% Of UK Consumers Prefer To Watch TV Shows For Free With Ads Than Pay To Watch Ad-Free  57% Plan To Reduce Amount They Pay For TV  Video advertising platform Unruly today (26th August) released a study that investigates consumer attitudes and [...]

• MGID Partners with Opera Ads to Expand Reach for Advertisers

  5 years ago News

  

  MGID, the global pioneer in native advertising, yesterday (24th August) announced it has signed a deal with Opera Ads, one of the world’s major browser providers and leader in AI-driven content delivery. Through the deal, MGID will provide advertisers with access to [...]

• OnAudience.com Introduces Over 300 Million Profiles of Mobile Shoppers

  5 years ago News

  

  OnAudience.com, one of the world’s largest audience data providers, prepared a new pack of mobile segments that will help advertisers to reach over 300 million profiles of mobile shoppers across the world. According to eMarketer, more than two-thirds of US digital [...]

• Impact Acquires ACTIVATE Influencer Marketing Platform

  5 years ago News

  

  Impact, the global leader in partnership automation, today announced the acquisition of ACTIVATE, a leading brand and SaaS platform in the influencer industry. The acquisition, effective today, includes the industry leading end to end platform for influencer discovery; reporting; and campaign [...]

• IAS introduces ‘Context Control’ to Gives Advertisers True Control of Digital Ads Context

  5 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, today (24th August) announced the launch of ‘Context Control’, a sophisticated new suite of brand safety and suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic [...]

• Integral Ad Science and Channel Factory Announce Channel Science

  5 years ago News

  

  Integral Ad Science (IAS) has announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, [...]

• RMT and Semasio Introduce Motivation-Based Targets

  5 years ago News

  

  Research Measurement Technologies, Inc. (RMT) specialises in coding ads by their 265 empirically-derived subconscious motivating signals called DriverTagsTM. Its methodology has been repeatedly and publicly validated by objective third parties — Nielsen NC Solutions, 605, and Simmons — in studies [...]

• Cavai Bolsters Marketing Team with Key Hire from Banking Giant HSBC

  5 years ago News

  

  Cavai the leading conversational advertising cloud today announces the appointment of Karol Smith, who joins in a new role as global head of advertiser experiences. Karol was global digital marketing lead for 13 years at HSBC. At Cavai she will focus [...]

• WFA: Programmatic Trading Exceeds 40% Big Multinationals’ Global Digital Media Investment

  5 years ago News

  

  Programmatic trading channels for WFA members account for more than two fifths (41%) of global digital media investment, up from 16% in 2016. Regional splits show the current figure has hit 50% in the US, 31% in Europe and 20% [...]

• Microsoft Signs MGID for Native Advertising

  5 years ago News

  

  MGID, the global pioneer in native advertising, today announced it has signed a global deal with Microsoft to provide native advertising across its news properties, including MSN. The agreement signals MGID’s commitment to working with news aggregators that are responsible [...]