PressBox News

• impact.com Report Reveals Surge in Partnerships Driving Long-Term Growth

  1 month ago News

  

  Brands are doubling down on the proven effectiveness of affiliate marketing in the face of rising customer acquisition costs, with influencers taking an increasing share of affiliate budgets. This is among key findings of The Global State of Affiliate Marketing [...]

• Kevel & Skai Announce Strategic Partnership to Expand Retail Media Access for Global Advertisers

  1 month ago News

  

  Skai, the leading omnichannel advertising platform for commerce media, and Kevel, creator of The Retail Media Cloud®, today (6th November, 2025) announced a strategic partnership to give advertisers expanded access to high-growth retail media networks. With Skai and Kevel’s strong [...]

• VIOOH Partners With RZK Digital to Expand Programmatic DOOH Across Brazil’s Urban Mobility Network

  1 month ago News

  

  VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today (6th November, 2025) announced a programmatic partnership with RZK Digital, Brazil’s largest digital media operator in urban bus terminals, strengthening the presence of programmatic DOOH across Latin America. RZK Digital [...]

• DoubleVerify & Roku Bring Greater Trust and Performance to Streaming TV

  1 month ago News

  

  DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, and Roku Inc. (“Roku”), announced new milestones and insights from their two-year collaboration to protect connected TV (CTV) advertising. According to DV’s recently released report, [...]

• "Where Love Lives" Named the Most Emotionally Engaging John Lewis Christmas Ad in Almost a Decade

  1 month ago News

  

  John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to new data from DAIVID. Released this week, the latest addition to the retailer’s much-vaunted catalogue of Christmas ads, "Where Love [...]

• Catalina & Happydemics: A Strategic Partnership to Measure the Impact of DOOH

  1 month ago News

  

  Catalina, the retail media leader in personalised shopper activation, and Happydemics, an expert in advertising impact studies, are combining their expertise to offer a new solution for measuring in-store DOOH campaigns.  This partnership is part of a shared commitment to support [...]

• Mistplay Report Reveals 85% of Mobile Gamers Play Daily, but Loyalty Splits Markets

  1 month ago News

  

  Mistplay, the pioneer of play-and-earn in the rewarded ad space, today (4th November, 2025) released its "2025 Mobile Gaming Across Markets Report", uncovering foundational differences in how players discover, play, and spend across the US, UK, Korea, and Japan – [...]

• DoubleVerify Introduces DV AI Verification™ to Identify & Manage Agent Interactions & Avoid AI Slop

  1 month ago News

  

  DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (4th November, 2025) announced DV AI Verification™, a new offering designed to help advertisers identify and manage AI agent interactions and avoid low-quality [...]

• Adform Strengthens UK Sales Team With Two New Appointments

  1 month ago News

  

  Adform, the most powerful and safe media buying platform built for game changers, today (4th November, 2025) announces the appointment of Liz Hiscoke and Digby Fordham as sales directors, and promotion of Kinga Szczerska to senior account director.  Propelling Adform’s continued [...]

• LightBoxTV & Outra Unite to Drive Location-Led TV Planning Precision

  1 month ago News

  

  LightBoxTV is proud to announce a strategic integration with Outra, the UK’s leading provider of predictive property and location data. The collaboration will empower TV advertisers with the ability to plan and optimise campaigns based on highly accurate geographic and [...]