PressBox News

• State of Programmatic UK 2025: Volume Up, Value Down for UK Publishers

  1 month ago News

  

  Pubstack has published the UK edition of its State of Programmatic 2025, highlighting a market where volume growth no longer protects value. In 2025, UK programmatic impressions increased +10.51% year-on-year, while programmatic revenue declined by -2.29% year-on-year, driven by a -10.54% [...]

• Opti Digital Launches Pulse Hub to Help Brands Reach High-Value Audiences Across the Open Web

  1 month ago News

  

  Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (10th February, 2026) announced the launch of Pulse Hub, a new offering designed to help brands connect with high-value consumers in the right context across the open [...]

• Displayce Appoints Matt Hamill as Head of Sales UK to Strengthen Market Presence

  1 month ago News

  

  Displayce, a pioneering technology suite specialising in out-of-home (OOH) advertising, announces the appointment of Matt Hamill as head of sales UK. Based in London, he joins an award-winning local team and will contribute to accelerating Displayce’s growth and visibility in [...]

• Intent IQ integrates Identity-Driven Performance at Scale in Horizon Media's Newly Launched HorizonOS

  1 month ago News

  

  Intent IQ, a leader in next-generation identity technology, announced the company will integrate identity-driven performance at scale in Horizon Media's newly launched HorizonOS—the industry’s first marketing operating system built on an open, interoperable ecosystem of best-in-class technology partners. HorizonOS operates as [...]

• Rocket's "America Needs Neighbours Like You" Tops Chart of The Most Emotionally Engaging Ads of Super Bowl 2026

  1 month ago News

  

  Rocket Mortgage's "America Needs Neighbours Like You" has been crowned the most emotionally engaging ad of Super Bowl 2026, according to new data from creative intelligence platform DAIVID. The spot, co-created with sibling brand Redfin and centred on the power of [...]

• "It's About Understanding the Cultural Codes Beneath Behaviour": Timmy Bankole, CultureSync Media

  1 month ago News

  

  Timmy Bankole, founder at CultureSync Media, on why cultural insight is fast becoming the most valuable currencies in advertising...

• Blasto Ad Tech Ecosystem Releases 2025 Results Focused on Supply Control & DSP Launch

  1 month ago News

  

  Blasto, a global programmatic advertising ecosystem, has reported its 2025 operational results, outlining platform developments across demand-side tooling, verification infrastructure, and service innovations, as well as the launch of a new DSP offering designed for small and mid-sized agencies. According to [...]

• Experian: "New Year, New Me" Is Now a Year-Round Wellness Mindset

  1 month ago News

  

  New insights from global data and technology company, Experian, and Reward, global leader in customer engagement and commerce media, shows that health and wellbeing spending has shifted from a seasonal January behaviour to a consistent, all-year round protected part of [...]

• Kargo Raises the Bar on Campaign Measurement in India with Independent Validation from Adelaide & Lifesight

  1 month ago News

  

  As digital advertising in India faces growing scrutiny, Kargo, the only media marketplace with 100% premium supply, is reinforcing its commitment to transparent, independently verified campaign measurement. The company believes performance should be proven through trusted third parties, not self-reported [...]

• Teads Partners with Google TV™ to Expand CTV HomeScreen Availability Globally

  1 month ago News

  

  Teads, the omnichannel outcomes platform, has partnered with Google TV to expand its connected TV (CTV) HomeScreen ad inventory significantly. This strategic partnership gives brands access to one of the most prominent, high-attention placements on connected television, appearing as the [...]