PressBox News

• DV Expands AI-Powered Brand Suitability Measurement Coverage Across Meta’s Feeds & Reels

  2 months ago News

  

  DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, announced the expansion of its post-bid brand suitability measurement across thirty unique content-level categories on Meta’s Facebook and Instagram Feeds and Reels. These categories, [...]

• Azerion Promotes Ava Moran to Newly Created Role of EVP, Country Manager, North America

  2 months ago News

  

  Azerion has promoted Ava Moran to executive vice president (EVP), country manager, North America, as it continues to strengthen its investment in the territory. The new role has been created in response to significant business growth in North America and [...]

• Nexxen Bolsters Commercial Leadership with Enterprise & Data Hires

  2 months ago News

  

  Nexxen, a global, flexible advertising technology platform with deep expertise in video and advanced TV, today (30th July, 2025) announced two key additions to its commercial leadership team, underscoring its continued investment in enterprise sales growth and data-led innovation.  Irina Katsnelson [...]

• Content Ignite & The Media Trust Partner to Enhance Ad Quality & Publisher Revenue

  2 months ago News

  

  Content Ignite, a leading ad management and monetisation platform for premium publishers, today (29th July, 2025) announced a strategic partnership with The Media Trust, the global leader in digital ad quality and security. This collaboration will provide publishers with enhanced [...]

• OpenX Drives Growth With New Buyer & Marketing Leaders

  2 months ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the promotions of Stacy Bohrer to senior vice president of buyer development and Amanda Forrester to senior vice president of marketing & communications, reinforcing the company’s commitment to [...]

• Azerion & Assembly DOOH Campaign Drives 81% Increase in Searches for Motorola

  2 months ago News

  

  A Motorola initiative leveraging digital out-of-home (DOOH) screens reinforced by display ads has delivered significant results for the telecoms brand. The Q4 2024 campaign was executed in partnership with Assembly and Hawk, Azerion’s independent activation platform, to raise awareness and [...]

• DAIVID Brings Creative Intelligence To Retail Media Networks With AI-Powered Tool

  2 months ago News

  

  Retail media networks (RMNs) and brands can now measure and optimise the creative effectiveness of their retail media ads in real time using an AI-powered tool launched by creative data provider DAIVID. DAIVID has updated its Creative Data Feed API to enable [...]

• Business Travel Begins in the Office. New Research Reveals the Powerful Role Office Media Plays to Influence Business Travel Decisions

  2 months ago News

  

  Today (24 July, 2025) VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, in partnership with ECN, a world leading digital out of home office media publisher, has released a new report ‘Office to Onboard: How Programmatic DOOH reaches [...]

• ArcSpan Raises $5.2M to Accelerate Publisher Audience Data Monetisation with AI, Identity and Quality Curation Tools

  2 months ago News

  

  ArcSpan, the leading publisher-first audience monetisation platform, today announced it has raised USD$5.2m (£3.4m) in a Seed Extension round. The capital will support ArcSpan's mission to help digital publishers maximise revenue by transforming first-party data into high-performance, advertiser-ready audience and curation solutions. The funding round, [...]

• Pentaleap and Teads Partner to Break New Ground in Programmatic Retail Media

  2 months ago News

  

  Pentaleap Inc., a leader in retail media technology, and Teads (NASDAQ: TEAD), the omnichannel outcomes platform for the open internet, today announced a new-to-market partnership delivering a real-time bidding (RTB) integration for retailers' onsite Sponsored Product Ads (SPAs). This industry-first [...]