#TraderTalkTV: OpenX's Jason Fairchild Explains How Various Demand Classes Can Be Merged Into One Auction
←Back to Indexby Ciaran O'Kane on 10th Oct 2014 in TRADERTALK
How do you merge all demand classes - particularly RTB and network demand - into one big huge auction? OpenX is launching new functionality on its SSP solution to address this problem on the supply side.
Here Jason Fairchild gives us a deep dive on how the process works via the medium of the #TraderTalkTV whiteboard - and how publishers can now bundle all these demand sources into one buying channel.
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