IPONWEB's Shane Shevlin on MediaGrid Curation←Back to Index
by TRADERTALKon 7th Oct 2021 in
In this latest episode of TraderTalk TV, Shane Shevlin, Head of Marketplace Development at IPONWEB, joins ExchangeWire’s Lindsay Rowntree to discuss the role of curation in data-driven advertising.
In this session, Shevlin and Rowntree discuss:
- What curation is, why it matters, and how it can be used to generate better outcomes in media buying.
- Why curation is prevalent at the moment, and its utility across responsible media acquisition, audience extension, testing for ID vendors, and investment management.
- How curation fits into MediaGrid and the wider supply chain, and the flexibility it affords campaigns.
- What the future looks like for curation and how it will help the industry adapt to the demise of the third-party cookie.