In this latest episode of TraderTalk TV, Shane Shevlin, Head of Marketplace Development at IPONWEB, joins ExchangeWire’s Lindsay Rowntree to discuss the role of curation in data-driven advertising. 


In this session, Shevlin and Rowntree discuss:

- What curation is, why it matters, and how it can be used to generate better outcomes in media buying.

- Why curation is prevalent at the moment, and its utility across responsible media acquisition, audience extension, testing for ID vendors, and investment management.

- How curation fits into MediaGrid and the wider supply chain, and the flexibility it affords campaigns.

- What the future looks like for curation and how it will help the industry adapt to the demise of the third-party cookie.