Video
Digital Turbine's Mark Slade on the Untapped Potentials of Mobile Gaming
"Curating publisher and context-based audience groups is where we see the market going increasingly." VP of brand marketing and managing director of brand partnerships (UK, DE, FR) at Digital Turbine, Mark Slade, delves into the vast opportunities and challenges of mobile [...]
Quiet Storm's Rania Robinson on the Future of Creativity
In this ExchangeWire Voxpop, CEO and founder of Quiet Storm, Rania Robinson, joins ExchangeWire CEO Rachel Smith for a discussion about the intersection of technology and creativity. Robinson and Smith discuss how agencies can stay innovative as trends come and [...]
The Power of Attention Metrics in the Digital Marketing Universe: Perspectives from Outbrain's Alex Cheeseman
"If no-one notices your advertising, everything else is academic". - Bill Bernbach Alex Cheeseman, head of enterprise at Outbrain, unravels the complexities of capturing attention in today's ever-changing media landscape, exploring emerging trends, tactics, and challenges in capturing audience attention and implementing attention [...]
Paul Wright on how Uber is Engaging with Retail Media
Paul Wright, head of Uber advertising, UK and Ireland, outlines how Uber is exploring the nascent but exciting retail media space. In this VoxPop, Wright details: Uber's current position within retail media and across interconnected spaces The value of first-party data and how [...]
Kevel's James Avery on the Unbundling of Retail Media Technology
In this episode of TraderTalk TV, James Avery, founder and CEO of Kevel, joins Ciarán O'Kane at the whiteboard to discuss the unbundling of retail media technology, and how the future of commerce media might evolve. During the session, Avery outlines: What [...]
Game On: The Power of In-Game Advertising for Brands and App Developers
Mobile gaming has become a major source of entertainment for millions of people worldwide, and brands are beginning to recognise the benefits of in-game advertising. But how exactly does it compare to traditional advertising, and what unique advantages does it [...]
The Rise of Programmatic Outdoor: What Advertisers Need to Know
After a difficult couple of years, digital out of home (DOOH) now appears to be going from strength to strength. But how are advertisers currently engaging with programmatic digital out of home? What types of data are available in this [...]
Is this the Return of Direct Sold?
Rob Beeler, founder and CEO of Beeler.Tech, opened the afternoon of day one of ATS London 2023 with a keynote speech exploring whether direct sold is making a comeback. In this presentation, Beeler outlines current how direct sold is currently faring [...]
The Data Conundrum: The Publishers' Role in People-Based Marketing
As the deprecation of the third-party cookie nears, first-party data has become the industry's 'new oil', and advertisers are increasingly turning to publishers for access to their supplies. This shift has seen a resurgence in people-based marketing – attempting to [...]
How Can the Industry Capitalise on the Retail Media Promise?
After 10 years in the making, retail media has arrived. Yet what is driving retail media, and how big of an opportunity is it? What can this nascent space offer in a landscape that's becoming increasingly reliant on first-party data? [...]
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