Video
SpotX's Allen Klosowski Discusses Advanced TV
ExchangeWire CEO, Ciaran O'Kane speaks with Allen Klosowski, vice president, mobile and connected television, SpotX about the TV ecosystem and how connected TV and programmatic TV feed into it. In this episode you will find out: - The different delivery mechanisms of [...]
The Trade Desk's Brian Stempeck on the State of Advanced TV in ExchangeWire Live NYC Keynote
At ExchangeWire Live NYC in March, Brian Stempeck, CCO, The Trade Desk, delivered a keynote speech on the state of advanced TV in the US, running through some of the key challenges currently facing the connected TV market. In his keynote, [...]
The Impact of Programmatic on Emerging Channels
At ExchangeWire Live NYC in March, Lindsay Rowntree, Head of Content, ExchangeWire chaired a discussion between Jon Mansell, VP, Marketplace Innovation, MAGNA and Michael O’Neil, VP programmatic sales and partnerships, Triton Digital about how programmatic is impacting emerging channels, such [...]
A Futures Exchange for Digital Advertising: Q&A with Lou Severine & Richard Bush, NYIAX
In a special episode of TraderTalk TV, coming from New York City, ExchangeWire CEO Ciaran O'Kane speaks with Lou Severine, CEO, and Richard Bush, chief product and technology officer, of NYIAX (New York Interactive Advertising Exchange) – a new exchange [...]
OpenX's Caleb Sotelo on Bringing Back Control & Visibility to Publishers
At ExchangeWire Live NYC on 22 March, Caleb Sotelo, director of labs and staff engineer at OpenX, took to the stage to deliver a keynote speech on how OpenX are looking to bring back control and visibility to publishers. If you [...]
GroupM NA CEO Brian Lesser Discusses the Evolving Media Agency Model
In a special edition of TraderTalk TV, ExchangeWire's CEO, Ciaran O'Kane interviews Brian Lesser, CEO North America of GroupM. Lesser will be opening ExchangeWire Live in New York City on 22 March, discussing how the agency model remains relevant in [...]
Horizon Media's Trevor Mengel Discusses Agency Models & the Future of TV Buying
In this special edition of TraderTalk TV, coming from New York, ExchangeWire CEO Ciaran O'Kane talks to Trevor Mengel, director, programmatic product - HX, Horizon Media about Horizon's agency proposition and the changing face of TV media buying. In this episode [...]
Cadreon's Erica Schmidt Discusses the Evolution of the Agency Model
In this special edition of TraderTalk TV, coming from New York, ExchangeWire CEO Ciaran O'Kane talks to Erica Schmidt, managing director, North America, Cadreon about the evolution of the agency model. This episode covers: - The Cadreon business model and their development [...]
ATS NYC 2016 - Is Programmatic Video Going to Change the Media Buying Landscape?
At ATS New York on 3 November 2016 Matt Prohaska, CEO, Prohaska Consulting moderated a panel discussion about whether programmatic video is going to change the media buying landscape. Panellists Jim Daily, president, USA, Teads.tv and Jana Meron, VP of [...]
ATS NYC 2016 - The Rise of The Data-driven Publisher
At ATS New York on 3 November, ExchangeWire’s CEO, Ciaran O’Kane moderated a panel discussion on the topic of the rise of the data-driven publisher between Sara Livingston, VP, Digital Strategy, Turner, Mike Finnegan, VP, Programmatic & Product Innovation, Live Nation [...]
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