Video

• It's Not for Everyone: Beeswax's Ari Paparo Discusses Programmatic In-Housing

  8 years ago Trader Talk

  

  In this episode of TraderTalk TV, ExchangeWire CEO, Ciaran O'Kane, discusses with Ari Paparo, CEO, Beeswax, whether marketers should consider in-housing their programmatic advertising. Paparo discusses the following considerations, focusing on three key tenets of potential investment for brands looking to [...]

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• Road to ATS Paris: Paul Caucheteux, Prisma Discusses 2018 Publishing Trends in France

  8 years ago Trader Talk

  

  In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will [...]

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• Road to ATS Paris: M6 Publicité's Thibaud Chevalier Discusses French Programmatic TV Strategy

  8 years ago Trader Talk

  

  French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in [...]

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• Road to ATS Paris: Mpublicité- Regie Obs' Vincent Salini Discusses French Programmatic Strategy

  8 years ago Trader Talk

  

  French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in [...]

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• Road to ATS Paris: Tradelab's Charles Gros Discusses French Programmatic Trends

  8 years ago Trader Talk

  

  In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that [...]

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• Dr Neal Richter Explains How Ads.txt Works

  8 years ago Trader Talk

  

  In the latest episode of TraderTalkTV, Dr Neal Richter, CTO, Rakuten Marketing and one of the authors of Ads.txt, explains to ExchangeWire CEO, Ciaran O'Kane why Ads.txt was created, how it works and the positive impact it is intended to [...]

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• Header Bidding Vs the Ad Server: Who Wins?

  8 years ago Trader Talk

  

  At ATS London 2017, a panel of experts discussed where the future of the ad server lies, and if header bidding is sounding the ad server's death knell. Moderator: – Matt Prohaska, CEO and Principal, Prohaska Consulting Panellists: – Nigel Gilbert, VP, Strategic Development, EMEA, [...]

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• ATS London 2017: Opening Fireside Chat with Michael Barrett, President & CEO, Rubicon Project

  8 years ago Event Videos

  

  At ATS London 2017, Rubicon Project's president and CEO, Michael Barrett, opened the conference in a fireside chat with ExchangeWire CEO, Ciaran O'Kane.

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• Road to ATS Paris: SoLocal's Christophe Parcot Discusses French Programmatic Strategy

  8 years ago Trader Talk

  

  In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil, interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that [...]

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• Why TV Monetisation is Not Just Black and White

  8 years ago Trader Talk

  

  At ATS London 2017, a series of experts came together to discuss the future of TV advertising and how the changing face of TV monetisation will provide myriad challenges and opportunities ahead. Moderator: – Vincent Flood, Editor, Video Ad News Panellists: – Jamie Caras, Senior Regional [...]

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