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Making Transparency Work for the Whole Ad Ecosystem
At ATS London 2017, industry experts discussed the hot topic of transparency, and how it can work across the entire supply chain. Moderator: – Lindsay Rowntree, Head of Content, ExchangeWire Panellists: – Hamish Nicklin, Chief Revenue Officer, Guardian – Tim Hussain, Head of Digital, Ebiquity – [...]
BidSwitch Research: Experts Discuss the Future of Deal ID-Based Trading
ExchangeWire recently published a research report, in association with BidSwitch, aiming to understand whether the deal ID is the future of programmatic trading. To mark the launch, BidSwitch hosted an event, to uncover and discuss some of the key findings [...]
ATS Singapore 2017: The Rise of Programmatic TV
Moderator: – Ciaran O’Kane, Founder & CEO, ExchangeWire Panellists: – Mark Brandon, Chief Data Officer, MCN – Thomas Bremond, MD, FreeWheel International – Christopher Blok, Country Manager Australia & New Zealand, SpotX – Kenneth Chow, Commercial Director, SEA, Adobe
ATS Singapore: The State of Programmatic in China
Moderator: – Eileen Yu, Editor, APAC, ExchangeWire Panellists: – Yean Cheong, Head of Programmatic APAC, Cadreon – Albert Sim, VP of Miaozhen System, Miaozhen China – Liu Xi, Founder, FOMO Digital – Lars Bjørge, Chief Digital Officer, PHD Greater China
ATS London 2017: What Tech Strategy Will Win Out On the Buy Side
At ATS London 2017, ad tech industry experts came together to discuss the future of buy-side technology and how the buy side can strategise technology adoption. Moderator: – Matt Prohaska, CEO and Principal, Prohaska Consulting Panellists: – Ari Paparo, CEO, Beeswax – Jay Stevens, Chief Revenue Officer, [...]
ExchangeWire's Hugh Williams Presents Findings on BidSwitch Research: Demystifying Deal ID
ExchangeWire recently published a research report, in association with BidSwitch, aiming to understand whether the deal ID is the future of programmatic trading. To mark the launch, BidSwitch hosted an event, to uncover and discuss some of the key findings [...]
ATS Singapore: Data-Driven Creativity - How Marketers Are Using Data & Tech to Enhance Creative Process
Moderator: – Jodie Collins, Managing Director, RE/digital Panellists: – Phil Townend, Chief Commercial Officer, APAC, Unruly – Caspar Schlikum, Chief Executive Officer, APAC, Wunderman – Sadhan Mishra, Regional Business Director, OMD
BidSwitch's Julian Savitch-Lee Explains the History of the Deal ID
ExchangeWire recently published a research report, in association with BidSwitch, aiming to understand whether the deal ID is the future of programmatic trading. To mark the launch, BidSwitch hosted an event, to uncover and discuss some of the key findings [...]
ATS Singapore 17: The State of the Buy Side - Shifting Relationships Between Client, Technology & Service Layer
Moderator: – Wendy Hogan, Marketing Transformation & Strategy Director, Oracle Panellists: – Rahul Vasudev, Managing Director, APAC, MediaMath – Sanchit Sanga, Chief Digital Officer – APAC & MENA, Mindshare – Matt Harty, Senior Vice President, Asia Pacific, The Trade Desk – Marcus Cho, Regional Multiscreen Performance & Precision [...]
ATS Singapore 17: Where Are we Heading? Future Trends in Ad Tech, Martech & Programmatic
Moderator: – Ciaran O’Kane, Founder & CEO, ExchangeWire Panellists: – Ryan Pestano, GM of Asia, IPONWEB – Alex Khan, MD, AOL Asia & NZ, AOL – Wendy Hogan, Marketing Transformation & Strategy Director, Oracle – Michel de Rijk, President, M Platform, Group M
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