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PubMatic Founder & Chairman Amar Goel Discusses Auction Dynamics
In this first of a two-part TraderTalk TV feature, ExchangeWire's head of content, Lindsay Rowntree, speaks with Amar Goel about auction dynamics and the difference nuances of first-price versus second-price auctions. This episode covers: - The development from the waterfall to an [...]
Rubicon Project CTO Tom Kershaw Discusses Identity Management
In this episode of TraderTalk TV, Ciaran O'Kane, founder and CEO, ExchnageWire speaks with Tom Kershaw, CTO, Rubicon Project about the road to achieving a universal identifier in the digital advertising ecosystem. Kershaw discusses: - How identity is currently managed in the [...]
Road to ATS London: Ebiquity's Tim Hussain Talks Transparency
In a series of videos charting the road to ExchangeWire’s flagship event, ATS London, ExchangeWire CEO Ciaran O’Kane catches up with some of the speakers, who will be on stage on 11 September to debate hard-hitting industry topics. Tim Hussain, head of digital, [...]
The Road to ATS London: Wayne Blodwell on the Great Service Layer Debate
In a series of videos charting the road to ExchangeWire’s flagship event, ATS London, ExchangeWire CEO Ciaran O’Kane catches up with some of the speakers, who will be on stage on 11 September to debate hard-hitting industry topics. Wayne Blodwell, founder and CEO, [...]
Road to ATS London: Rainbow's James Collier Discusses Data & Identification
In a series of videos charting the road to ExchangeWire’s flagship event, ATS London, ExchangeWire CEO Ciaran O’Kane catches up with some of the speakers, who will be on stage on 11 September to debate hard-hitting industry topics. James Collier, co-founder and [...]
Why the Fragmented Media World is Changing TV Buying
At ExchangeWire Live in New York, a panel of experts came together to discuss how the world of TV buying is changing, as a result of increased media fragmentation. Following The Trade Desk chief client officer, Brian Stempeck's keynote speech [...]
Verve's Ian James Discusses the Benefits of SDK Location Data
In this episode of TraderTalk TV, ExchangeWire's senior data analyst, Hugh Williams discusses the benefits of location data derived from software development kits (SDKs) with Ian James, GM international, Verve. This discussion comes off the back of a recent report [...]
PubMatic President Kirk McDonald Talks Supply-Side Evolution
In a special edition of TraderTalk TV coming from the Clear Channel Playground in Cannes, ExchangeWire CEO Ciaran O'Kane speaks with Kirk McDonald, president, PubMatic about the changing supply side. McDonald discusses: - How publishers regain control of yield, inventory management, and [...]
The Exchange Lab Presents the Great Debate: Be it Resolved, Programmatic is the Future of Media
At Cannes Lions this year The Exchange Lab hosted a panel at the IAA cabana, with the panellists debating whether programmatic really is the future. Moderated by Carolin Roth, anchor of CNBC’s Marketing|Media|Money; Tim Webster, co-founder and CSO of The [...]
Triton Digital's Benjamin Masse Explains Mechanics of the Programmatic Audio Ecosystem
In this episode of TraderTalk TV, ExchangeWire's CEO Ciaran O'Kane speaks with Benjamin Masse, managing director, market development and strategy, Triton Digital, about the programmatic audio ecosystem, how the channel is measured, the evolution of programmatic audio, and the launch [...]
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