Video

• Making Brand Advertising & Programmatic Work Together

  9 years ago Event Videos

  

  Earlier this year, at ATS NYC three industry veterans formed a panel to discuss the disconnect between brand advertising and programmatic. The panel included: – Anthony Rhind, CSO, AdForm – Mark Egan, chief client officer, Maxus Americas – Amanda Dean, Senior director programmatic [...]

• How Data Unleashes Value in Programmatic Video

  9 years ago Event Videos

  

  Earlier this year, at ATS New York a panel of experts from the online video advertising field discussed the current state of the market and what the future holds. The discussion covered topics such as the need for publishers to [...]

• A Review Of the Ad Tech Year

  9 years ago Event Videos

  

  Earlier this year, ExchangeWire hosted ATS New York. The day started with a fireside chat between ExchangeWire’s CEO, Ciaran O’Kane and Michael Rubenstein, president, AppNexus. The discussion focussed on the future of independent ad tech companies, how publishers are fighting [...]

• IPONWEB's Nate Woodman Discusses Demand Side Attribution

  9 years ago Event Videos

  

  Earlier this year at ATS NYC, Nate Woodman, GM, demand solutions at IPONWEB gave a fascinating keynote presentation in which he discussed: incremental lift and demand side attribution, a topic the industry flirts with but never really dives into. His [...]

• Navigating The Programmatic TV Landscape

  9 years ago Event Videos

  

  Earlier this year, at ATS New York, just weeks after Dish announced they are to offer a programmatic exchange for TV advertisers, Brian Stempeck, chief client officer at The Trade Desk gave a keynote presentation about how marketers should be [...]

• Can Ad Tech Really Be an SaaS Model? And the Future of the Industry

  9 years ago Event Videos

  

  In a special edition of TraderTalkTV, we feature the ad tech SaaS panel from ATS London. In a wide-ranging conversation, an expert panel that included Terry Kawaja, Founder & CEO, Luma Partners; Bill Wise, CEO, Mediaocean; and Brian O’Kelley, CEO, AppNexus, [...]

• How Ad Blocking Changes the Dynamic of Media Trading

  9 years ago Event Videos

  

  In this special edition of TraderTalkTV, we feature the explosive ad-blocking panel from ATS London 2015. In a spirited debate between a number of key players in the ongoing ad blocker drama, the panel discussed issues from the impact on the [...]

• Neal Mohan, Google Chats to ExchangeWire

  9 years ago Event Videos

  

• xAd Head of Programmatic Imran Khan on Mapping Location Data

  9 years ago Trader Talk

  

  Nowadays you can't talk about mobile without including the topic of location. As previously highlighted by ExchangeWire, according to the Department of Commerce, 90% of retail transactions still occur in bricks and mortar stores, so the value in being able [...]

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• Meetrics International Business Director Anant Joshi On How Brands Avoid Ad Misplacement

  9 years ago Trader Talk

  

  During a time when IOs ruled display media buying, the risk of ad misplacement was largely limited to the potential for human error. Fast forward to today - the landscape is very different and brand safety is paramount. How can brands [...]

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