Video
OpenX VP Platform Demand Ian Davidson on Real-Time Guaranteed
There is a lot of talk about programmatic guaranteed, or automated guaranteed, as being the next evolution of the private marketplace (PMP). OpenX launched Real-Time Guaranteed (RTG) in January, allowing publishers a flexible guarantee. Here, Ian Davidson, VP Platform Demand, OpenX, [...]
The Evolving Relationship Between Agencies & Brands
In this special vox pop edition of TraderTalk TV, filmed in sunny Cannes, Nate Woodman, GM of demand solutions, IPONWEB, gives us his thoughts about the evolving relationship between agencies and brands. In the agency world, what we're seeing is that agencies [...]
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The Growth & Future of Programmatic
In this TraderTalk TV vox pop filmed in Cannes, Vincent Potier, COO, Captify, explains his thoughts about the growth and future of programmatic. Potier explains how the growth of programmatic has been driven by the largest advertisers in the US and [...]
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Video Ads Are Worth Their Weight in Gold
In this episode Jourdain-Alexander Casale, VP strategy, Index Exchange, explains video header bidding to Ciaran O'Kane, CEO, ExchangeWire, in the first-ever TraderTalk TV to be filmed outside! Header bidding relied on open RTB protocol and leverages a website's header to send [...]
Programmatic TV, OOH & Audio – with IPONWEB
In the second instalment of IPONWEB's Cannes story Brian Golbere, general manager, emerging technology, IPONWEB, tells Ciaran O'Kane, CEO ExchangeWire how TV, out of home (OOH), and audio media owners are transforming themselves into audience-based, programmatic media sellers, and how [...]
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How Programmatic & Branding Can Work Together
Filmed at the Captify villa in Cannes, this special edition of TraderTalk TV features: Duncan Trigg, SVP advertising, comScore; Dominic Joseph, CEO, Captify; and Natalie Monbiot, SVP, managing partner, strategic innovation, UM. United as a panel, chaired by Ciaran O'Kane, CEO, [...]
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How Independence From Media Has Made Adform a Hidden GEM
In this episode of TraderTalk TV, filmed aboard Adform's boat at Cannes, ExchangeWire's CEO, Ciaran O'Kane speaks to: Gustav Mellentin, co-founder and CEO at Adform; Oli Whitten, COO; and Jay Stevens, CRO. O'Kane describes Adform as a 'hidden gem', citing their full-stack [...]
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IPONWEB: How to Optimise the Programmatic Advertising Ecosystem
Over the last two years the programmatic advertising ecosystem has multiplied many times over creating two distinct problems for programmatic technologists: Finding the resource and time required to integrate with all relevant vendor partners; and finding the best way to [...]
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Telecoms Expert Dean Bubley Explains the Flaws of Network-Level Ad Blocking
Next week (13 June) Three UK will be launching a 24 hour trial of Shine's ad blocking technology with a selection of customers. With network-level ad blocking commanding many column inches and concerns across the ad tech industry, ExchangeWire wanted [...]
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