by Dana Lee on 11th Aug 2026 in VoxPops

Tamir Shub, SVP business development & growth at Intent IQ, joined us at ATS Singapore to discuss identity strategy and addressability at scale for publishers.

A massive challenge for publishers today is monetising ID-less or cookie-less inventory in open web environments to gain back lost revenue. Intent IQ's bid enhancement solution aims to bridge that gap by providing valuable data and missing demand platforms in bid requests. With Intent IQ's expansion into Japan, Tamir sees now as the perfect time to take the next step into APAC through ATS Singapore.

AddressabilityAPACATS SingaporeCookielessIdentityMonetisationOpen WebPublisher