Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Martin Kelly Discusses The Infectious Media Model, The Service Layer And Moving Beyond Retargeting
Infectious Media has been actively trading on exchanges for over two years. In fact it was one of the first companies ExchangeWire spoke to back in the day when this venerable blog was working under the moniker of FarneyMedia [...]
Navigating The Dutch Display Eco-System
Having produced the display eco-system map for Europe, Improve Digital is now looking to do some localised versions. First up is the Dutch market. It does look very similar to the European map - but local players are [...]
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Romain Niccoli, Criteo CTO, Discusses Scale And Product Development As Company Opens Paris R&D Centre
Criteo is probably the most successful European ad tech story over the last couple of years. It owns the re-targeting market here in Europe. Criteo's tags are everywhere, including most of the top ecommerce sites in the market. [...]
Steven Filler: Collective Can Deliver Real-Time Optimisation For European Brand Advertisers
Optimisation for brand advertising is a strategy not often employed by European agencies. Collective Media is now looking to offer brands the type of real-time optimisation solution that is traditionally used in direct response campaigns. In an interview [...]
RTB Coming To AdScale In 2011 Says CEO Matthias Pantke
AdScale is the biggest display marketplace in the biggest display market in Europe. It therefore matters. A lot. And in terms of real-time dynamic supply it is crucial to the growth of automated buying. Matthias Pantke, [...]
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Nicholas Timms Explains How A&NY Media Is Helping To Build Out A Data-Driven Display Business For Leading European Publisher
The paywall is not a panacea for the current economic woes being experienced by traditional publishers. In fact outside specialist and business critical content providers, like the WSJ and the FT, you are going to struggle to get anyone [...]
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