Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Normal Service Resumed As Specific Media Reiterates Commitment To Its Core Agency Business
It would see that normal service has been resumed. Specific Media remains committed to its core agency business. In an interview with ExchangeWire Ian Dowds, Vice-President UK Revenue at Specific Media, reiterates why SM will continue to focus [...]
As Real-Time Bidding Goes Mainstream In The US, What Trends Are Likely To Emerge In The European RTB Market
RTB has gone mainstream. It's official. Forrester says so. Impression-level trading is due to hit $823 million of US display spend - at least 7.9% of the total US display market. It's all very exciting stuff. [...]
Evolving The Ad Net: BannerConnect Explains How It Is Innovating To Deliver For Both Publishers And Advertisers
I recently got slapped down for giving the "oxygen of publicity" to yet another meaningless acronym. And in fairness it was probably justified. If you were to stand back from it all and look at the current fragmented [...]
Rise Of The DEM: Sacha Berlik Explains How The Mexad Service Layer Is Helping European Agencies
Despite what some industry reports are saying, mexad is NOT a DSP. It's doesn't licence technology to other buy-side vendors. And it hasn't built a next generation buy-side ad server. So what is it? Well, Mike [...]
Alex Rahaman Talks About The Recent Investment In StrikeAd, Mobile RTB, And The Mobile Display Market
StrikeAd recently raised some new funding. Will you look to build out your platform, and move into other markets? AR: We are very pleased to raise investment from eValue, led by Thomas Falk, one of the most successful entrepreneurs in [...]
Jason Fairchild Discusses The Launch Of OpenX Enterprise, As It Looks To Close Loop On Optimisation Across Publisher Inventory
OpenX announced today that it is launching a new platform for publishers. OpenX Enterprise is looking to optimise yield across guaranteed, non-guaranteed and real-time inventory. The company is tieing its ad sever and ad exchange solutions together with [...]
Tim Brown Discusses The Ad Network Model, Audience Targeting And The Tribal Fusion Offering
Despite all the innovation in display and talk of disintermediation, ad networks are still doing pretty nicely. They're still making big margins. And more importantly are still delivering performance for agencies and advertisers. But the threats to [...]
Popular Tradertalks
Latest Posts
-
The Stack: Platforms Under Pressure -
Digest: IAB Reveals Agentic Roadmap; China Examines Meta’s $2bn Manus Acquisition; Amazon Faces Claims of Unauthorised Indie Listings -
Digest: Reddit Rolls Out AI Buying Tool; WPP Launches Agent Hub; Judge Rejects Amazon’s Bid to Dismiss Price Gouging Lawsuit -
Advertising Strategy: The Dog and the Fridge Door -
Digest: UK Enforces Ban on Junk Food TV Ads Before 9pm; Omnicom Teams Up with Google for Insights Tool; OpenAI Goes All-In on Audio
Follow ExchangeWire