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Adnami Releases Data-Driven White Paper: "It's all about attention"
Adnami, a leader in high impact advertising solutions, has released, “It’s all about attention”, a white paper offering critical insights into why attention has become the most accurate metric for measuring advertising effectiveness. The report explores how advertisers and publishers [...]
MGID’s New AI tool, CTR Guard, Improves Viewable CTR by an Average of 29%
MGID, the global advertising platform, today (March 12th, 2025) announces the launch of CTR Guard, an innovative AI-powered tool designed to combat ad fatigue and enhance digital ad performance proactively. Leveraging machine learning (ML) and generative AI (GenAI) technology, CTR [...]
Pixalate Research: 14.9K Mobile Apps with 32M+ EU Downloads May Violate GDPR
Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Q4 2024 GDPR Evasion in the Mobile App Ecosystem: Privacy Policy Omissions & Legal Implications for SSPs and App Stores Report. The report examines apps across [...]
Axis Joins IAB UK as Newest Member to Drive Innovation in Digital Advertising
Axis, a global programmatic platform, is proud to announce its membership with IAB UK, the trade association for digital advertising. This strategic partnership marks a significant milestone in Axis's commitment to advancing the digital advertising ecosystem and fostering transparency, innovation, [...]
Seedtag Appoints Aritz Reyes as Global SVP of Operations
Seedtag, the global leader in contextual advertising, has appointed Aritz Reyes as global SVP of operations. In this role, Aritz will oversee the company’s operational transformation to support its rapid growth and further enhance its international footprint across 16 markets. [...]
Adalytics Investigation Exemplifies Kargo's Commitment to Transparency
The latest Adalytics report has sent shockwaves through the advertising industry, revealing alarming instances of brands unknowingly having their ads served on websites featuring explicit and illegal content. The findings underscore a growing concern among advertisers about the transparency and [...]
First-id Revolutionises Retargeting: Jacadi Demonstrates its Effectiveness Against Third-Party Cookies
As third-party cookies are being phased out, Jacadi, the first advertiser to integrate First-id via its CMP Axeptio, conducted a comparative study with R-Advertising to measure the impact of this solution on advertising performance. The AB test compared First-id against [...]
Publicis to Acquire Lotame, the World’s Leading Independent end-to-end Data Solution
Publicis Groupe today (6th March, 2025) announced that it has entered into an agreement to acquire Lotame, the world’s leading independent identity solution, in an update on its AI strategy presented by Arthur Sadoun (click HERE to see the film). A [...]
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