Sheila Obeng-King
Articles by Sheila
The Stack: Ad Tech Aligns and Expands
This week brought a number of alignment moves across the global ad and AI landscapes from new retail standards to strategic platform partnerships. In today’s MadTech Daily, we discuss ITV launching its GenAI Ads Manager, the UK ad regulator trialling [...]
Digest: IAB Europe Opens Comment on New Commerce and Retail Media Standards; Ooh Media Unveils Metro Tunnel Ad Network; California Bans Loud Streaming Ads
In today’s Digest, we discuss IAB Europe opening public comment on new retail media standards, Ooh media unveiling its Metro Tunnel ad network, and California banning loud streaming ads.
Digest: Google’s Ad Tech Trial Nears Judge’s Decision; Amex and Duolingo Launch Ad Platforms; Mozilla Partners with Index Exchange
In today’s MadTech Daily, we cover Google’s ad tech trial nearing a judge’s decision, Amex and Duolingo launching ad platforms, and Mozilla partnering with Index Exchange.
Digest: EU Rolls Out AI Strategy; OpenAI Gives Content Owners More Control on Sora; Instagram Tests New Layout
In today’s Digest, we discuss the EU rolling out an AI strategy to reduce foreign reliance, OpenAI giving content owners more control on Sora, and Instagram testing an iPad-style layout.
The Stack: Big Tech Moves
This week brought big shifts in streaming, fresh AI experiments in commerce, major agency consolidation, and regulators keeping a close eye on ad tech. In today’s MadTech Daily, we cover the podcast industry being twice as large as previously thought, [...]
Digest: Spotify CEO Exit Brings Dual Leadership; Epic Says Apple’s Install Changes Slash Drop-Offs; The Trade Desk Overhauls Digital Ad Data Marketplace
In today’s Digest, we cover Spotify’s CEO exit bringing dual leadership, Epic saying Apple’s install changes slash drop-offs; and The Trade Desk overhauling its digital ad data marketplace.
Digest: Electronic Arts Closes Largest Buyout Ever; FTC Finalises Omnicom–IPG Order With Ad Rules; Anthropic to Triple Global Staff as AI Demand Surges
In today’s Digest, we cover a record-breaking deal closed by Electronic Arts, the FTC giving final approval to the Omnicom–IPG deal on the condition of certain ad rules as well as Anthropic tripling its global staff as AI demand surges.
Digest: Meta Launches UK Ad-Free Subscription; Trump Signs TikTok Transfer to US Owners; OpenAI Plans In-House Ad Tech Build
In today’s Digest, we cover Meta launching a UK ad-free subscription, Trump ordering TikTok’s transfer to US owners, and OpenAI planning an in-house ad tech build.
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Digest: Google’s Ad Tech Trial Nears Judge’s Decision; Amex and Duolingo Launch Ad Platforms; Mozilla Partners with Index Exchange
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