Sheila Obeng-King
Articles by Sheila
Digest: Video on Demand to Drive 17% Growth in Q4 Ad Spend; Publicis Acquires HEPMIL Media Group; US Senators Push Ban on Teen Use of AI Chatbots
In today’s Digest, we cover the latest ad spend forecast from AA and WARC, Publicis buying HEPMIL Media Group to boost its influencer marketing in Southeast Asia, and US senators pushing to ban teen use of AI chatbots.
Digest: Apple Plans Ads for Maps; X Loses Advertising Boss; EU Finds Meta & TikTok Broke Transparency Obligations
In today’s Digest, we discuss Apple planning ads for Maps, X losing its advertising boss, and the EU’s preliminary findings that Meta and TikTok broke disclosure obligations.
Digest: OpenAI Launches ChatGPT Atlas Browser; Omnicom Revenue Rises on Ad Strength; Netflix Expands into Interactive Experiences
In today’s Digest, we cover OpenAI launching the ChatGPT Atlas browser, Omnicom’s revenue rising on ad strength, and Netflix expanding into interactive experiences as its shares fall on a Brazil tax hit.
Digest: Google Abandons Privacy Sandbox; Warner Bros. Discovery Puts Itself Up for Sale; Apple Strikes $700M Deal for F1 Rights
In today’s Digest, we discuss Google abandoning its cookieless Chrome effort, Warner Bros. Discovery putting itself up for sale, and Apple striking a USD$700m deal for F1 rights.
Digest: Meta Tests Skippable Ads on Instagram Reels; AI and Social Media Disrupt Wikipedia Traffic; Meta Tightens AI Chatbot Controls for Kids
In today’s Digest, we discuss Meta testing skippable ads on Instagram Reels, AI and social media disrupting Wikipedia traffic, and Meta tightening AI chatbot controls for kids.
Digest: Meta Forfeits its Brand Safety Seal; Havas Eyes Dentsu’s Global Assets; TikTok Algorithm Licensing Sparks US Concern
In today’s Digest, we cover Meta pulling out of the MRC audit and forfeiting its brand safety seal, Havas eyeing Dentsu’s global assets, and TikTok’s algorithm licensing sparking concern in the US.
The Stack: AI Rules Tighten
This week, governments turned up the heat on AI and Big Tech as holding companies doubled down on artificial intelligence to stay ahead. In today’s Digest, we discuss the ad industry unveiling the new AdCP standard, major publishers facing a [...]
Digest: Publicis Lifts Forecast Again as AI Fuels Growth; California Moves to Govern AI Chatbots; EU Strikes Compromise on Sustainability Reporting
In today’s Digest, we cover Publicis raising its forecast again as AI fuels growth, California moving to govern AI chatbots, and the EU striking a compromise on sustainability reporting.
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