Sheila Obeng-King
Articles by Sheila
The Stack: Ad Markets Accelerate
This week’s developments highlighted a widening gap between regulatory pressure and rapid innovation, as Big Tech faced renewed antitrust challenges...
Digest: DOJ Appeals Google Search Monopoly Ruling; WeChat Blocks Tencent AI Chatbot Giveaway; Netflix and Warner Bros Struggle on Merger
In today’s Digest, we cover the DOJ appealing the Google search monopoly ruling, WeChat blocking a Tencent AI chatbot giveaway, and Netflix and Warner Bros struggling over a potential merger.
Digest: Amazon Opens Ad Stack to AI Agents; Uber Returns to Asia via Macau; Publicis Groupe Ends 2025 on a High
In today’s Digest, we look at Amazon opening its ad stack to AI agents, Uber returning to Asia via Macau, and Publicis Groupe ending 2025 on a high.
Digest: OpenAI Sets $200,000 Spend for ChatGPT Ads; Alibaba’s Qwen Heats Up for Spring Festival; Could UK Fully Shift to Internet TV in 2030s?
In today’s Digest, we cover OpenAI setting a $200,000 minimum spend for ChatGPT advertising, Alibaba’s Qwen heating up the AI app race, and Sky research suggesting the UK could fully shift to internet TV in the 2030s.
Digest: IAB Forecasts 9.5% US Ad Spend Growth; OpenAI Eyes $40bn Funding; Nine Sells 2GB & 3AW to Arthur Laundy
In today’s Digest, we cover the IAB forecasting 9.5% US ad spend growth in 2026 driven by digital and agentic AI, OpenAI eyeing USD$40bn (£29.6bn) in funding from Nvidia, Amazon, and Microsoft, as well as Nine selling 2GB and 3AW [...]
The Stack: AI and Accountability
This week, regulation and reinvention were front and centre, as policymakers, platforms, and advertisers grappled with how ad tech and data are reshaping the digital ecosystem...
How Should Advertisers Navigate the New Era of Conversational AI?
We examine the introduction of advertising to ChatGPT and what it could mean for advertisers, consumers, and the wider AI ecosystem...
Digest: UK Pressures Google on AI Overview Opt-Out for Publishers; Google Axes YouTube vs TV Viewing Comparison; VOD to Power UK Ad Growth
In today’s Digest, we cover the UK pressuring Google over AI Overview opt-outs for websites, Google axing YouTube vs TV viewing comparisons, and UK advertising hitting £12.5bn in Q3, up 11.4%.












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