Shirley Marschall

Articles by Shirley

• What's Really Behind Agencies’ Identity and AI Ambitions?

  10 months ago News

  

  Major agencies are investing in ID and data solutions, with WPP’s purchase of InfoSum the latest acquisition. In her latest feature, Shirley Marschall looks at the real reason why the ad tech arms race is really hotting up… What do these [...]

  AcquisitionAgenciesAIIdentity

• AI in Ad Tech: Promise, Hype, or Just Another Cash Grab?

  11 months ago News

  

  Is AI in ad tech really all it's being promoted to be? Shirley Marschall takes a look... AI is being sold as the ultimate solution to ad tech’s biggest challenges. Privacy? Solved. Fraud? Eliminated. Performance? Optimised. Fragmentation? Gone. But what happens when [...]

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